What is Relationship Marketing?

By far the way most design firms acquire new clients is through referrals.  Most of those referrals come from satisfied clients.  But there are only so many of them.  So if you’re looking to grow your business, how do you increase the number and frequency of referrals?  You can do it through what I call…

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Come Reconnect at Fall Market

If you haven’t heard, Fall Market will take place at High Point this year, from October 13 – 21. To help ensure attendees’ safety, High Point Authority has extended Market from five to nine days, which it has divided into three attendance days in order to spread out crowd flow and allow for proper social…

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Planning Your Marketing Strategy

Is your marketing strategy ready for 2020? Do you even have a marketing plan that identifies your marketing strategies? Hopefully, you will accept some advice as you gear up for your 2020 marketing strategies. First of all review and evaluate your marketing efforts in 2019. Make a list and identify which, if any, strategies you…

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What is your Value Proposition?

Photo Credit: DesiLu I talk a lot about marketing, but when I talk to designers, many of them don’t really know what I am talking about…specifically. When I interview designers on my podcast, I often get: “We don’t really spend any money on marketing.” To which I respond: “So you don’t have a website? No…

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ABM: Always be Marketing

By Nick May Owner at Walls By Design and Podcast Host at The Chaise Lounge I’m not the first person to use this acronym, but it is one I talk a lot about. In my opinion, the most common reason businesses fail is by not acquiring enough incoming sales. I’m not saying marketing solves all…

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Is Using Social Media A Waste of Time?

By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University There’s no question that social media have become a major channel for marketing, public relations and customer service. For most businesses large and small, having some kind of social media presence, along with a website, is a must. However,…

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Are You a Known Brand in Your Market?

Are You a Known Brand in Your Market

By Gail Doby, ASID If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because it is more comfortable to promote…

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How to Create the Illusion of A Bigger Business

Many designers work alone and feel that their clients don’t value them as much as if they were in a nice studio or office. Today’s clients are more pragmatic and understanding, but at the same time, they want great service and a great experience. One of my wonderful VIP clients told me about a telephone…

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SEO For Interior Design Websites is Important

Here are some basics that you need to know about Search Engine Optimization (SEO): Search engines like “aged” domains…the older your site, the better Your site’s Title Tag should include your main keywords such as “interior designer Denver“ Your site’s description should include your main keywords Use keyword anchor links within your site to link…

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Getting More Prospects Or Clients

What would it take to double your business?  It might take less than you think.  Two-thirds of the designers who participated in this year’s Interior Design Fee & Salary Survey said they needed to convert more prospects into clients.  The question is, do you need a higher rate of conversions or do you need more…

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