Is your marketing strategy ready for 2020? Do you even have a marketing plan that identifies your marketing strategies? Hopefully you will accept some advice as you gear up for your 2020 marketing strategies. First of all review and evaluate your marketing efforts in 2019. Make a list and identify which, if any, strategies you…

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Photo Credit: DesiLu I talk a lot about marketing, but when I talk to designers, many of them don’t really know what I am talking about…specifically. When I interview designers on my podcast, I often get: “We don’t really spend any money on marketing.” To which I respond: “So you don’t have a website? No…

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By Nick May Owner at Walls By Design and Podcast Host at The Chaise Lounge I’m not the first person to use this acronym, but it is one I talk a lot about. In my opinion, the most common reason businesses fail is by not acquiring enough incoming sales. I’m not saying marketing solves all…

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By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University There’s no question that social media have become a major channel for marketing, public relations and customer service. For most businesses large and small, having some kind of social media presence, along with a website, is a must. However,…

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Are You a Known Brand in Your Market

By Gail Doby, ASID If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because it is more comfortable to promote…

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Many designers work alone and feel that their clients don’t value them as much as if they were in a nice studio or office. Today’s clients are more pragmatic and understanding, but at the same time, they want great service and a great experience. One of my wonderful VIP clients told me about a telephone…

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Here are some basics that you need to know about Search Engine Optimization (SEO): Search engines like “aged” domains…the older your site, the better Your site’s Title Tag should include your main keywords such as “interior designer Denver“ Your site’s description should include your main keywords Use keyword anchor links within your site to link…

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What would it take to double your business?  It might take less than you think.  Two-thirds of the designers who participated in this year’s Interior Design Fee & Salary Survey said they needed to convert more prospects into clients.  The question is, do you need a higher rate of conversions or do you need more…

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If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because a brand needs to evoke emotions and ultimately, emotions trigger…

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Industry indicators show a definite upswing in interior design business activity this year.  But the word on the street gives a picture that is more mixed.  Some designers are very busy, while others still struggle to land more than minor projects and consultations.  Earlier this year, in our Interior Design Fee & Salary Survey, we…

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