Are You a Known “Brand” in Your Market?

If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because a brand needs to evoke emotions and ultimately, emotions trigger…

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Designers Top Challenges

Industry indicators show a definite upswing in interior design business activity this year.  But the word on the street gives a picture that is more mixed.  Some designers are very busy, while others still struggle to land more than minor projects and consultations.  Earlier this year, in our Interior Design Fee & Salary Survey, we…

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“Houzz” Your Ranking and Success?

By Drue Lawlor, FASID Director of Coaching at DSU Many of you include Houzz in your marketing efforts, but have you created a profile that will “connect” with your “ideal clients” and outranks your competition? The tagline for Houzz is ‘The New Way to Design Your Home’ and many have seemingly embraced that statement as…

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3 Obstacles Faced by Interior Designers

Business for Interior Designers has been experiencing a slow and gradual recovery, however there are many designers who are still struggling. The results of this year’s Interior Design Fee & Salary Survey show the trend line to still be somewhat jagged. Some designers are doing well and hiring, but that doesn’t apply across the board…

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