All businesses have their ups and down, good times and not-so-good times. When business is lean, like now, two things will help you pull through. One, keep in mind that the present situation is only temporary. The good times will return. Two, use the time you have now to focus on the essentials, so when…

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Why You Need a Unique Value Proposition For Your Business

We hear this often from interior designers:  “My clients do not truly value what I do/offer, how can I help them to understand how working with me can help them?” So often interior design professionals make the mistake of expecting their clients to be able to recognize how wonderful we are without showing them how…

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