How to Build a Marketing Plan Around Your Target Market

As a business professional one must take the time to understand their target market. From demographics to behaviors knowing this or not knowing it can make or break a business. In this article the author delves into the many aspects of customers and how by identifying the target market and building a relationship on a more personal level can build a foundation for the right marketing plan that may work for most people looking to reach their target audience.

Key Takeaways:

  • Buyer personas can be key to helping you plan marketing around your target audience.
  • Align your marketing around your customers and the info give from the buyer personas
  • Having a clear understanding of your target audience and having marketing that fits their perspective will lead to the success you desire

“To build personas, begin by leveraging demographic and behavioral data from your CRM, study the data and divide your buyers together into groups.”

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Gail Doby

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1 Comment

  1. John on August 1, 2018 at 4:17 pm

    That makes sense to build buyer personas. That way you can streamline your targeting and make your campaign more consistent. Consistency is a major design pillar and will make your branding memorable.

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