Marketing for the Holidays & Beyond in a Covid World

Now is definitely the time to create interest with your clients in preparation for the holidays and beyond. The conversation can focus on the upcoming holidays but also on how their home is working and will continue to work for them in the New Year. Now is the time to reach out with ideas through a variety of marketing strategies – social media, articles, newsletters, coffees/drinks with referral partners, etc. and of course your website.

We all know it’s been a long year and life as most of us knew it was turned upside down. Use that as a reason to reach out to past, present and prospective clients as well as referral partners with positive, creative ideas. Help them visualize a re-imagination of their spaces for the upcoming holidays and beyond to give their homes an update for a celebratory end to this year and a positive start to 2021.

Rather than large gatherings, they may be thinking of multiple smaller gatherings, so suggesting the creation of intimate spaces within their home to entertain could be a conversation starter. It’s probably been a challenging year for their family members but what if they gift their children with a “redo” of their rooms to get ready for a new start to a new year.

There are many older family members who, though mobile, because they are living in independent living communities, they have been on “lockdown” for months and so the holidays may provide an opportunity for them to visit their family for a few days or more to allow the family to spend that missed time together. With that in mind, is their home “visitor-friendly” no matter the age or ability? Is there an easily accessible bedroom and bathroom for them to use with space to maneuver and decorative grab bars (something that is a positive bathroom addition for any age!) as well as a shower that is also easily accessible. Are the outdoor entertaining spaces easily accessible?

Think beyond the holidays to a complete refresh or remodel of those spaces where they may have been isolated for so long. Address a re-evaluation of the entire home and the probable need for a re-design so as to more effectively meet their needs in this new era. That might be to create new spaces for possible home-schooling, distance learning, or multiple family members working from home, or more meals prepared and eaten at home. Some of these needs may include increased internet speed, additional soundproofing, or improved ventilation. Finally, the need may be increased square footage – which for some clients may involve a new home, but there is also increased popularity in “backyard rooms” – a new approach to the backyard “storage shed”, with companies like StudioShed in Colorado creating modular backyard “additions” to meet a variety of needs – from home offices to music studios to wellness spaces and even ADU’s.

So do what designers do best – offer creative solutions to the challenges homeowners may be facing.

Sign up for our 5-Day Marketing Blueprint Challenge now! It will begin on September 21 and Gail Doby will share new and innovative ideas on Marketing.

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Drue Lawlor

Director of Coaching Drue leads our coaching and consulting. As a NCIDQ certified designer she and Gail co-developed the 12-month Strategic Business Transformation Group Coaching. The program leads the way in teaching designers how to build or redesign their businesses for profit and success. Outside of Gail Doby Coaching and Consulting she is the co-founder of Boomers with a Plan B. She is driven to help clients create a safer and healthier homes. You’ll find her in Senior Magazine and a contributor to the following books: Design for Aging: Post Occupancy Evaluations and Interior Graphic Standards, second edition.
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