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HENRY: Your Future Best Client
Who is HENRY? HENRY stands for High-Earners Not Rich Yet, also often referred to as “affluent adults” or upper-middle-income earners. One of the key differences between HENRYs and “the rich” is that HENRYs earn relatively high incomes but have little accumulated wealth. Still, HENRYs have money to spend on things they value, such as good…
Read MoreHonesty is the Best Policy
This is why honesty is the best policy, no matter what! It doesn’t matter whether you’re in business or not, lying or stretching the truth will always come back to bite you. When I first got out of design school, I worked in the design department of a large furniture store. I was surrounded by…
Read MoreWhen the Going Gets Tough, Leaders Lean Into Learning
In this podcast, Gail speaks with executive coach Tim Fulkerson about leadership and empowering employees to be their best. See the full shownotes at: https://gaildoby.com/s5e7-shownotes
Read More7 Steps to Revive Your Marketing Plan
Marketing plans, like interiors, need some freshening up every now and then. After a while, they become too familiar and fail to attract interest. If you’ve noticed lately that your marketing plan is stale and no longer attracting as many clients, it’s time to re-evaluate and modify it. Is the problem something other than the…
Read MoreBusiness Owners Need to Recharge
“We must always change, renew, rejuvenate ourselves; otherwise, we harden.” – Johann Wolfgang von Goethe. When I read this quote I reflect on what can happen if we do not take the time to seek to recharge and renew. Think about when something hardens – it can become brittle and so is more easily cracked…
Read MoreConnecting With the Top One Percent
In this podcast, Gail talks with Chris Ramey, an expert on connecting with affluent clients. He speaks about the unique needs of wealthy clients, how to sell to them, and how to brand yourself. See the full shownotes at: https://gaildoby.com/s5e6-shownotes
Read MoreThe Unique Challenges of Working with Affluent Clients
“The past is a foreign country,” observed L.P. Hartley. “They do things differently there.” Much the same can be said for the highly affluent—those with a net worth of $6 million or more. While they share many traits with the rest of us, their lives, attitudes and values are distinctly different. What’s more, they are…
Read MoreStarting a Conversation with a Prospect
Before you think about starting a conversation with a prospect be sure to do a little bit of preparation. Be very clear and self-confident in your vision, mission and culture statements. Because your ideal clients will be attracted to these, and you can’t effectively define any marketing strategy without those. Focus on building long-term relationships…
Read MoreDo I Have Your Attention?
In this podcast, Gail talks with communications expert Paul Hellman. They discuss attention spans, breaking through the clutter, and being an effective communicator. See the full show notes at: https://gaildoby.com/s5e5-shownotes
Read MoreYour Brand Needs to Evolve with Your Business
New! Improved! We’ve got a new look! Google is now Alphabet. Facebook is now Meta. You get the emails. You see the headlines in the business news. Brands, even those of the most successful, most well-known companies, keep changing. Think of how many times Starbucks has redesigned its logo. Brand evolution is an inevitable and…
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