Social Media Tips for Interior Designers

For most interior designers social media has become an integral part of their marketing campaign, but are you using it effectively to positively affect your bottom line? Let’s look at some tips to make sure you are making the most of your social media presence.

Though there are numerous social media platforms, your goal is to maximize the return on your social media marketing. For interior designers, the social media platforms most often used are:

  • Houzz
  • Instagram
  • Facebook
  • Twitter
  • Pinterest

You may already be using all of these but let’s look at some ways to use them more effectively to market your business and generate leads – which should be the reason you are on these platforms!

First you need to be intentional about your brand. Craft your brand image so that it becomes a first impression that clearly represents and identifies your firm as well as appeals to your ideal clients. Then be sure that the same branding is easily identifiable in your social media connections. Remember that your brand goes beyond the graphics in your business – it includes the values and culture of your firm.

Second it is important to identify who you want to attract. Who are your ideal clients? Where do they hang out – both physically but also online? Which of these social media sites do your ideal clients use on a regular basis? What would capture their interest on these platforms? Every type of client wants to be communicated to in a certain way, and platforms often dictate that method of communication.

Next be sure your profile on these sites is completely filled out and is as effective as possible. Twitter, Instagram and Pinterest just have a short bio piece so what you say needs to be very clear and to the point. On the other hand, Houzz and Facebook include a number of sections that can be filled in to take the best advantage of the power of your profile. Be sure to link your blog to your profiles.

Again, if you have done your “homework” and have thoroughly filled out ideal client profiles for those clients on whom you are focused, you should know the type of posts that would capture their interest.

Once you select the platforms that will connect with your ideal clients then set a schedule to post, comment, etc. Be helpful and add original thoughts or perspectives. Add value, because social media is a conversation, not a broadcast. And importantly, be consistent! Set a schedule for posting and commenting, then stick to it! If you are inconsistent with your activity, you can’t expect the social media platforms to push your content or for followers to want to engage.

Don’t forget the value of blogging! Social media offers a way to position your brand. A blog can expand upon ideas you present on social media. It allows you to showcase your problem-solving skills as an interior designer, can improve traffic to your site through SEO and social media and also helps define your brand and what you offer. Every social media platform handles images and text differently so be sure to optimize for each of the social media platforms you are using. Learn the platforms you intend to be active on!

Social media is an excellent way to market yourself as an authority within your niche but it can also help build customer loyalty and brand preference. Beyond generating new leads, including social media in your marketing can also be an effective way to stay connected to current and past ideal clients that can refer others to you.

Finally, one of the most important social media tips: always seek to add value. To quote Bob Burg, author of The Go-Giver: “Your income is determined by how many people you serve and how well you serve them.”

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Drue Lawlor

Director of Business Transformation Coaching Drue leads our coaching and consulting. As a NCIDQ certified designer she and Gail co-developed the 12-month Strategic Business Transformation Group Coaching. The program leads the way in teaching designers how to build or redesign their businesses for profit and success. Outside of Gail Doby Coaching and Consulting she is the co-founder of Boomers with a Plan B. She is driven to help clients create a safer and healthier homes. You’ll find her in Senior Magazine and a contributor to the following books: Design for Aging: Post Occupancy Evaluations and Interior Graphic Standards, second edition.
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