Posts Tagged ‘business interior design’
Brand Evolution
In today’s podcast, Gail and Erin relate the brand journey their business has been through over the years. Recently, as they developed a 10-year vision for the business, they realized they would need to re-brand once again to reflect new aspects they are adding and how the business will change.
Read MoreWithout Clarity of Vision, You’re Only Guessing at Success
By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Photo Credit: @bakerbroductions We’ve all had the experience of working with a prospective client whose not really sure what they want. It takes some time and patience to probe and prompt in order to eventually get them to give you some specific…
Read MoreReviewing Team Members
By Drue Lawlor, FASID Director of Coaching at Gail Doby Coaching & Consulting Photo Credit: @bakerbroductions Team member reviews are essential. This process allows your employees to understand how well they are performing and what they need to do to improve their work. Also, if your employee is showing a lot of initiative and growth,…
Read MoreShould You Hire or Outsource?
It’s time to grow your team, and now your question is, “Should I hire or outsource”? Before answering that question you need to do your homework. Develop a very clear job description for the job or jobs you want to fill. Check your professional liability insurance policy to ensure independent contractors and temporary employees are…
Read MoreDesigning Your Roadmap to Success
In the days before GPS systems, when you were planning a road trip you’d buy a printed map, plan your route, and then use a highlighter pen to clearly mark how you were going to get from your point of departure to your destination. It was a visible reminder and guide to how you were…
Read MoreSEO For Interior Design Websites is Important
Here are some basics that you need to know about Search Engine Optimization (SEO): Search engines like “aged” domains…the older your site, the better Your site’s Title Tag should include your main keywords such as “interior designer Denver“ Your site’s description should include your main keywords Use keyword anchor links within your site to link…
Read MoreAre You a Known “Brand” in Your Market?
If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because a brand needs to evoke emotions and ultimately, emotions trigger…
Read MoreDoes Your Interior Design Have A Defined WOW Factor?
I have to admit, I’m a bit of a Seth Godin fanatic. What I love about this post is his view about defining the your market. It’s all about changing the game. One of the most important ways of doing this is by naming your services or your products. Come up with something catchy and…
Read More“Houzz” Your Ranking and Success?
By Drue Lawlor, FASID Director of Coaching at DSU Many of you include Houzz in your marketing efforts, but have you created a profile that will “connect” with your “ideal clients” and outranks your competition? The tagline for Houzz is ‘The New Way to Design Your Home’ and many have seemingly embraced that statement as…
Read MoreThe Biggest Mistake Interior Designers Make with Fees, Part 4
If you missed our earlier articles about mistakes interior designers make with fees, be sure to read them for the “full picture.” The articles are listed at the bottom of this part. Yet another mistake designers make is not getting paid for your fees long before the project is over. Have you finished an…
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