Posts Tagged ‘interior design education’
Lexington Home Brands to Welcome Attendees at 2017 Interior Design Summit
Capping off the first day of this year’s Interior Design Summit, Gail Doby Coaching & Consulting’s premier event, being held this year at High Point Market, IDS sponsor Lexington Home Brands will host attendees at an exclusive reception at their showroom following the Friday Summit. Along with cocktails and appetizers, attendees will have an opportunity…
Read MorePumpkins + Profit = rocket fuel for your business…
Pumpkins are the clue to how you build & scale a business. Why? Because I read Mike Michalowicz’s great book, The Pumpkin Plan this year. In Mike’s book, he shares a parable about a pumpkin farmer & how you can learn from it and grow your business easily. Mike was one of our most popular speakers…
Read More2017 Design Bloggers Conference Highlights
The last Design Bloggers Conference I attended was at least four years ago, and it has grown substantially since then. Over 350 designers attended from around the world. Many great speakers shared actionable tips that you will want to know about… here are a few of the highlights. Monetize Your Blog There are ways…
Read MoreSEO For Interior Design Websites is Important
Here are some basics that you need to know about Search Engine Optimization (SEO): Search engines like “aged” domains…the older your site, the better Your site’s Title Tag should include your main keywords such as “interior designer Denver“ Your site’s description should include your main keywords Use keyword anchor links within your site to link…
Read MoreAre You a Known “Brand” in Your Market?
If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because a brand needs to evoke emotions and ultimately, emotions trigger…
Read MoreDoes Your Interior Design Have A Defined WOW Factor?
I have to admit, I’m a bit of a Seth Godin fanatic. What I love about this post is his view about defining the your market. It’s all about changing the game. One of the most important ways of doing this is by naming your services or your products. Come up with something catchy and…
Read MoreThe Biggest Mistake Interior Designers Make with Fees, Part 4
If you missed our earlier articles about mistakes interior designers make with fees, be sure to read them for the “full picture.” The articles are listed at the bottom of this part. Yet another mistake designers make is not getting paid for your fees long before the project is over. Have you finished an…
Read MoreThe Biggest Mistake Interior Designers Make with Fees, Part 3
Not offering tiered pricing and services is the third mistake interior designers make with fees. The model of offering an hourly fee and mark-up is one of the least effective ways of working with clients today when they are so conscious of every penny spent. Even if you offer a fixed fee for your…
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