Posts Tagged ‘Marketing’
Bringing Designers and Vendors Together
In this podcast, Gail and Erin talk with Lee Hershberg, CEO of DesignEdge. They discuss how designers and vendors can connect at his events. If you’re listening on your favorite podcast platform, read the full shownotes here: https://gaildoby.com/s5e9-shownotes
Read More7 Steps to Revive Your Marketing Plan
Marketing plans, like interiors, need some freshening up every now and then. After a while, they become too familiar and fail to attract interest. If you’ve noticed lately that your marketing plan is stale and no longer attracting as many clients, it’s time to re-evaluate and modify it. Is the problem something other than the…
Read MoreStarting a Conversation with a Prospect
Before you think about starting a conversation with a prospect be sure to do a little bit of preparation. Be very clear and self-confident in your vision, mission and culture statements. Because your ideal clients will be attracted to these, and you can’t effectively define any marketing strategy without those. Focus on building long-term relationships…
Read MoreYour Brand Needs to Evolve with Your Business
New! Improved! We’ve got a new look! Google is now Alphabet. Facebook is now Meta. You get the emails. You see the headlines in the business news. Brands, even those of the most successful, most well-known companies, keep changing. Think of how many times Starbucks has redesigned its logo. Brand evolution is an inevitable and…
Read MoreSetting Minimums to Sift Out Unqualified Clients
If you’re casting a broad net to attract new clients, you’re bound to get inquiries from prospects who, for any number of reasons, aren’t a good match. Ultimately, these bad matches are a waste of your time – time you may not have a wealth of. But if you’re getting lots of dead-end inquiries, you…
Read MoreSocial Media Tips for Interior Designers
For most interior designers social media has become an integral part of their marketing campaign, but are you using it effectively to positively affect your bottom line? Let’s look at some tips to make sure you are making the most of your social media presence. Though there are numerous social media platforms, your goal is…
Read More3 Keys to Building Your Interior Design Brand
Your brand is one of the most powerful tools you have to attract and engage clients. With so many channels available today to communicate with prospective clients and market your services, having a strong, unique brand that will help your firm stand out from the competition is more important than ever. A strong brand has…
Read MoreAre Your Clients Opening Your Email Newsletter?
If you have an email newsletter, do your clients open it? How can you create interest and increase the open rate – and even better – the engagement rate? Newsletters can be an effective way to stay connected to both past and present clients as well as reaching prospective ideal clients. Of course if you…
Read MoreWhy You Shouldn’t DIY Your Marketing
We all know the reasons why some consumers prefer to attempt to do their own home improvements. It’s less expensive. They can do it at their own pace and on their own time. Even if they’re willing to work with a pro, they aren’t sure who they should hire, whether they will be reliable, and…
Read MoreNot Everyone Knows About You – And That’s Okay
With everyone resorting to digital marketing these days, how can a designer stand out against the competition? That’s the question I put to my colleague Ken Lewis, managing partner with Client Expander, a digital marketing agency that works exclusively with companies in the design industry. He graciously shared with me some of his insights from…
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