Top 10 Marketing Ideas for Interior Designers
Build a professional website
Interior design firms rely on their websites to create a great first impression. Your website content is your chance to show potential clients your work and what they can expect from you as a designer. Secure your domain name for your website from a reliable web host. Create a domain name that is easy to remember and easily recognizable. You can find all sorts of affordable web hosts here.
Use visual marketing tools
Interior design is a highly visual industry. Potential clients want to see what you can do. Using high quality photos, videos and even three-dimensional media can engage prospective clients while showing off your skills. Another way to visually showcase your work is by offering a free home staging for real-estate agents in exchange for a backlink to your website.
Target locals using SEO
Interior design firms can gain more website users by targeting their local city on Google searches. Make sure to add all the locations that you service on your website so that the Google algorithm will connect local users to your site.
Create Educational Infographics
Providing valuable information to clients can increase your sales and showcase your work. Infographics can be simple and eye catching and share information such as steps to choosing furniture, paint colors or arranging a room. Share these on your website, social media and blog. By being a reliable source of information, you can engage your clients quickly and easily.
Design eye catching postcards
Again, interior design is a highly visual business and postcards are a great way to offer discounts and showcase your services. Creating a personalized postcard can showcase your aesthetic style and brand while communicating information with prospective clients. Make sure to have them professionally printed. If you are having trouble designing your postcard there are thousands of templates to choose from online.
Show off your style with virtual staging
Virtual staging is creating a digital rendering of the interior of a property based on the personality and aesthetics of a client and their home. The use of virtual staging has been shown to increase home sales and can target a specific demographic. This is something that you can offer real estate agents to help them sell houses.
Write guest posts on related blogs
Writing a guest post on a fellow interior designer’s blog, home renovation blog or real estate blog is a great way to get exposure and can create networking opportunities. The blog can showcase your knowledge and work, solidifying your expertise in the industry.
Offer an incentive for email addresses
Building an email list of clients and prospective clients is central to engaging with your demographic. When a user visits your website, it is important to keep them interested. One way to do this is to offer premium content or a free consultation in exchange for their contact information.
Start an e-Newsletter
This ties into building an email list. Once you have established your contacts it is important to maintain interest by connecting regularly. An e-newsletter is a great and easy way to update subscribers on the happenings at your company. Offering discounts and products to your subscribers is another way to keep them coming back and helps to establish your relationship.
One-of-a-kind Business Cards
As an interior designer it is vital to brand yourself with a certain style or aesthetic. This can carry over to your business card. Creating a beautiful and high-quality business card can help to give a great first impression when meeting potential clients and industry contacts. There are plenty of online tools to create personal business cards. One great example is Moo, they offer money-back guarantees and you can make changes at no additional cost.
Nick May is the host of a widely acclaimed interior design podcast, The Chaise Lounge, dedicated to the business of interior design. Each week he interviews top designers from across the globe to find out how they got into interior design, why they started their firm, and what has made them so successful.