Are you confused about what is the best social media marketing platform for interior designers?
It’s hard to keep up with all the social media outlets.
New ones are coming online all the time, and some are better suited for certain purposes than others. Instagram has captured a lot of attention in the design community this year, whereas last year the focus was on Pinterest.
So where should you be putting your efforts and marketing dollars?
Some marketing experts will tell you to play it safe and list yourself with all the major players (Facebook, LinkedIn, Twitter, Pinterest, and now Instagram). The more eyes the better.
That’s strong branding, but it probably isn’t practical unless you have a social media specialist keeping all those sites fresh for you.
When we put the question to designers in our 2014-15 Interior Design Fee & Salary Survey, the clear favorite was Houzz. Half the designers in our survey generated leads via Houzz last year, compared to only a third via Facebook. Close behind, in third place, was having a blog on your firm’s website. The other social media platforms don’t even come close, with about one in five designers saying they received leads through LinkedIn and Pinterest. Few had much success with Twitter or YouTube.
If you are currently using Facebook, LinkedIn, Pinterest or Twitter and they are working for you, by all means stick with them. If you’re one of the many interior designers who still hasn’t made up their mind about social media marketing, then I recommend starting with Houzz – unless you are doing only commercial work. Any Instagram fans out there?
I’d love to hear from you what kind of success you’re having.