Archive for October 2015
Speaking To Brand Yourself
I just returned from High Point Market and barely saw any new products because I was so busy booking speaking opportunities for next year, and meeting potential sponsors for our Interior Design Summit (July 29 & 30, 2016). I also met with three VIP clients for full day planning sessions, and as I was reflecting…
Read MoreAre You An Entrepreneur Or Is Interior Design a Hobby?
When you signed up for interior design school, did you have any idea what the real world of interior design really involved? I know I didn’t. It never occurred to me that 90% of the job was administrative, detail and project management. It was a rude awakening for me, and I adapted, but it wasn’t…
Read MoreHow to Create the Illusion of A Bigger Business
Many designers work alone and feel that their clients don’t value them as much as if they were in a nice studio or office. Today’s clients are more pragmatic and understanding, but at the same time, they want great service and a great experience. One of my wonderful VIP clients told me about a telephone…
Read MoreOutsourced Services
By By Gail Doby, ASID Gail Doby Coaching & Consulting & Design Success University Having a team to support you and allow you to focus on what you do best is essential to your business’ success. Yet, more than half (53%) of the designers who responded to our 2014 Interior Design Fee & Salary Survey…
Read MoreSEO For Interior Design Websites is Important
Here are some basics that you need to know about Search Engine Optimization (SEO): Search engines like “aged” domains…the older your site, the better Your site’s Title Tag should include your main keywords such as “interior designer Denver“ Your site’s description should include your main keywords Use keyword anchor links within your site to link…
Read MoreHow to Get Your Interior Design Clients to Sell You on Working with Them
Interior designers … this is for you! So many interior designers have told me that the get nervous when they meet a prospective client for the first time. That’s completely understandable. After all, you want them to like you enough to hire you, right? How would you like to learn an easy way to change…
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