Our Mission

Help 100 design firms reach $2.5 million in annual revenue with 20% profit

At Gail Doby Coaching and Consulting we all come to work every day to solve the biggest problems that Interior Designer face in their business. The nagging problems that keep them awake at night, many of the same issues that every business owner face. Even successful Interior Designers struggle to find the right clients, increase their bottom-line profits, and have access to solid business guidance that they can count on.

Throughout the history of Interior Design, people come out of school with little to no business building knowledge. Our mission at Gail Doby Coaching and Consulting is to help 100 design firms reach $2.5 million in annual revenue with 20% profit. The truth is you have to have both, revenue and bottom-line profits to be sustainable. We have helped design firms 10x their revenue and profits in little as six months using our proven proprietary formulas.

Set Compensation for What’s to Come, Not What Was

Year’s-end is just around the corner, and many of us are trying to figure out how to budget for the year ahead while there is still so much uncertainty as to when business conditions might begin to stabilize. Part of that calculation includes whether or not to factor in a pay raise and/or bonuses, especially…

Gratitude Will Strengthen Your Relationships

Relationships thrive on strong emotional connections. Like a fire, they need to be stoked regularly to maintain their force. Taking time to check in with a family member, friend, client or business associate or to say hi to a neighbor helps to keep those bonds intact. Even better is to let them know how much…

Do You Have an Innovator’s Spirit?

This past year has been “unusual”, to say the least and yet there are some business owners who have embraced the challenges and looked for creative ways to approach these challenges. How are you creating successes from the challenges you have faced? Remind yourself that design is a problem solving business by nature. Look at…

Master Your Medium, Then Market

When you’re ready to grow your business, how do you find and attract new potential clients? These days, whether from choice or necessity, that usually involves employing some form of social media. Before the start of the pandemic, about 7 in 10 Americans engaged with social media regularly to share messages and photos and to…

Focus On Your Future

Everyone faces challenges during their lives but rather than focusing on the “woulda, coulda, shoulda’s” focus instead on how to use past experiences to your advantage. What seemed like roadblocks can be used to help you to be better able to get through adversity and become stronger because of those experiences. The bigger the challenge…

Document Core Processes and Delegate with Confidence

One of the best ways to ensure your business runs efficiently and profitably is to establish standard processes for common and frequently repeated activities, such as purchasing, billing, project scheduling, and tracking, and contact management. It’s not enough to create those processes, however. You also have to document them in writing so that anyone and…

Supporting Our Industry Partners

Hopefully you all realize the value of relationships. We are in a relationship business, after all. We develop relationships with our clients, and within the community and with specific referral partners to help promote our business. And we develop relationships with our industry partners. Those relationships with industry partners are particularly highlighted during market weeks…

Theodore Alexander’s New Look: Bringing a Classic Up-to-Date

Sometimes a disruption is just what you need to take a fresh look at things. When the coronavirus pandemic hit in early March, causing Spring Market in High Point to be postponed, the leadership at Theodore Alexander, a leading manufacturer of fine handcrafted furniture, took the opportunity to relaunch the company’s website and retool its…

Come Reconnect at Fall Market

If you haven’t heard, Fall Market will take place at High Point this year, from October 13 – 21. To help ensure attendees’ safety, High Point Authority has extended Market from five to nine days, which it has divided into three attendance days in order to spread out crowd flow and allow for proper social…

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