Our Mission

Help 100 design firms reach $2.5 million in annual revenue with 20% profit

At Gail Doby Coaching and Consulting we all come to work every day to solve the biggest problems that Interior Designer face in their business. The nagging problems that keep them awake at night, many of the same issues that every business owner face. Even successful Interior Designers struggle to find the right clients, increase their bottom-line profits, and have access to solid business guidance that they can count on.

Throughout the history of Interior Design, people come out of school with little to no business building knowledge. Our mission at Gail Doby Coaching and Consulting is to help 100 design firms reach $2.5 million in annual revenue with 20% profit. The truth is you have to have both, revenue and bottom-line profits to be sustainable. We have helped design firms 10x their revenue and profits in little as six months using our proven proprietary formulas.

How to Get Unstuck

Having a routine can be a good thing. It can improve and reinforce skills as well as increase efficiency and productivity. When routine begins to creep into other parts of your business, though – smothering creativity, vision and motivation – you can find yourself and your business stuck in a rut. If that sounds familiar,…

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How to Build Lasting Relationships with Clients

Sometimes we need to remind ourselves of one of our most valuable resources – lasting relationships with clients that span a lifetime. They are often your biggest cheerleaders and yet sometimes you may take them for granted – or at least don’t focus on what you did to build that relationship. Onboarding First of all,…

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HENRY: Your Future Best Client

Who is HENRY? HENRY stands for High-Earners Not Rich Yet, also often referred to as “affluent adults” or upper-middle-income earners. One of the key differences between HENRYs and “the rich” is that HENRYs earn relatively high incomes but have little accumulated wealth. Still, HENRYs have money to spend on things they value, such as good…

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Honesty is the Best Policy

This is why honesty is the best policy, no matter what! It doesn’t matter whether you’re in business or not, lying or stretching the truth will always come back to bite you. When I first got out of design school, I worked in the design department of a large furniture store. I was surrounded by…

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7 Steps to Revive Your Marketing Plan

Marketing plans, like interiors, need some freshening up every now and then. After a while, they become too familiar and fail to attract interest. If you’ve noticed lately that your marketing plan is stale and no longer attracting as many clients, it’s time to re-evaluate and modify it. Is the problem something other than the…

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Business Owners Need to Recharge

“We must always change, renew, rejuvenate ourselves; otherwise, we harden.” – Johann Wolfgang von Goethe. When I read this quote I reflect on what can happen if we do not take the time to seek to recharge and renew.  Think about when something hardens – it can become brittle and so is more easily cracked…

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The Unique Challenges of Working with Affluent Clients

“The past is a foreign country,” observed L.P. Hartley. “They do things differently there.” Much the same can be said for the highly affluent—those with a net worth of $6 million or more. While they share many traits with the rest of us, their lives, attitudes and values are distinctly different. What’s more, they are…

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Starting a Conversation with a Prospect

Before you think about starting a conversation with a prospect be sure to do a little bit of preparation. Be very clear and self-confident in your vision, mission and culture statements. Because your ideal clients will be attracted to these, and you can’t effectively define any marketing strategy without those. Focus on building long-term relationships…

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What's Your Interior Designer Persona?
What's Your Interior Designer Persona?
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Easy Budget Calculator Tool
The VIP Experience
The VIP Experience