Our Mission

Help 100 design firms reach $2.5 million in annual revenue with 20% profit

At Gail Doby Coaching and Consulting we all come to work every day to solve the biggest problems that Interior Designer face in their business. The nagging problems that keep them awake at night, many of the same issues that every business owner face. Even successful Interior Designers struggle to find the right clients, increase their bottom-line profits, and have access to solid business guidance that they can count on.

Throughout the history of Interior Design, people come out of school with little to no business building knowledge. Our mission at Gail Doby Coaching and Consulting is to help 100 design firms reach $2.5 million in annual revenue with 20% profit. The truth is you have to have both, revenue and bottom-line profits to be sustainable. We have helped design firms 10x their revenue and profits in little as six months using our proven proprietary formulas.

What Is Your Design Philosophy?

By Drue Lawlor, FASID Director of Coaching at Gail Doby Coaching & Consulting Photo credit: Emily Wilson The first question is – do you have a design philosophy? And if not, what is driving your business? Your design philosophy is key because it should drive everything you do and every decision you make in your…

Refine Your Business Vision

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting If you’ve been running an interior design business for some time, you have a pretty good idea of what works and doesn’t work for you. You’ve achieved a certain level of success and managed to maintain it year in and year out.…

Branding Your Business

By Nick May Owner of Walls by Design The first thing that usually comes to mind when branding is mentioned is a logo and name. These are integral parts of your brand, but there is so much more when you brand your business. But before we get into all that let’s talk about what branding…

Teach Your Employees To Be Accountable

By Drue Lawlor, FASID Director of Coaching at Gail Doby Coaching & Consulting Do your employees know that you expect them to be accountable? Or do you avoid addressing accountability because you want to avoid confrontation?  If you teach your employees to be accountable they will feel more productive and if they are then adding…

Kicking Off Your Year

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Here we are, kicking off a new year and a new decade. We can’t help but wonder what they might have in store for us. One thing is for sure. It’s up to us to make the most of whatever it is.…

Gratitude Grows Your Business

By Drue Lawlor, FASID As many are in the midst of celebrating the Christmas season and thinking ahead to the New Year, it’s a perfect time to stop and reflect on that for which you can be grateful – both in your personal and professional life…Gratitude Grows Your Business! As you make your “gratitude list”,…

The Colors of Holiday House NYC

By Karen B. Wolf, ASID Karen B. Wolf Interiors I recently had the opportunity to visit Holiday House NYC which is the brain child of Iris Danker, a breast cancer survivor and arts supporter. Proceeds from the Show House support BCRF, Breast Cancer Research Foundation and thus far has raised over 1.3 MM to support…

Closed for the Holidays?

The lead up to the holidays is one of the busiest times of year for most designers. Indeed, many a designer has spent the last few hours before the beginning of the holidays putting the finishing touches on a project so that everything will be perfect for their client’s celebration with family and friends. All…

Planning Your Marketing Strategy

Is your marketing strategy ready for 2020? Do you even have a marketing plan that identifies your marketing strategies? Hopefully you will accept some advice as you gear up for your 2020 marketing strategies. First of all review and evaluate your marketing efforts in 2019. Make a list and identify which, if any, strategies you…

What's Your Interior Designer Persona?
What's Your Interior Designer Persona?
Easy Budget Calculator Tool
7 Steps to Interior Design Success Checklist
The VIP Experience