Our Mission

Help 100 design firms reach $2.5 million in annual revenue with 20% profit

At Gail Doby Coaching and Consulting we all come to work every day to solve the biggest problems that Interior Designer face in their business. The nagging problems that keep them awake at night, many of the same issues that every business owner face. Even successful Interior Designers struggle to find the right clients, increase their bottom-line profits, and have access to solid business guidance that they can count on.

Throughout the history of Interior Design, people come out of school with little to no business building knowledge. Our mission at Gail Doby Coaching and Consulting is to help 100 design firms reach $2.5 million in annual revenue with 20% profit. The truth is you have to have both, revenue and bottom-line profits to be sustainable. We have helped design firms 10x their revenue and profits in little as six months using our proven proprietary formulas.

The Importance of Having a Coach

In an environment that is global and so quickly changing, design firms have additional new issues to confront. In order to build a successful business today, you are required to juggle a great deal – challenges brought about by economic challenges, changes and adjustments within the industry, additional client needs, the competition to find and…

Read More

Increase Teamwork by Rewarding Your Best Employees

Raises, promotions, bonuses, gift cards, time off—these are all customary ways of recognizing and rewarding an employee’s good work. Yet, studies show that often the effects of these rewards are transitory. While such rewards can be well-earned and appreciated, there are other ways to acknowledge good work that also help to motivate employees to improve…

Read More

7 Ways to Grow Your Business to the Next Level

If you are serious about growing your business to the next level, then follow the advice of author and speaker Mike Michalowicz and don’t wait – take action – with a plan in mind. Following are some recommendations to help guide you as you begin to grow your business to the next level! 1. Focus…

Read More

How to Get Unstuck

Having a routine can be a good thing. It can improve and reinforce skills as well as increase efficiency and productivity. When routine begins to creep into other parts of your business, though – smothering creativity, vision and motivation – you can find yourself and your business stuck in a rut. If that sounds familiar,…

Read More

How to Build Lasting Relationships with Clients

Sometimes we need to remind ourselves of one of our most valuable resources – lasting relationships with clients that span a lifetime. They are often your biggest cheerleaders and yet sometimes you may take them for granted – or at least don’t focus on what you did to build that relationship. Onboarding First of all,…

Read More

HENRY: Your Future Best Client

Who is HENRY? HENRY stands for High-Earners Not Rich Yet, also often referred to as “affluent adults” or upper-middle-income earners. One of the key differences between HENRYs and “the rich” is that HENRYs earn relatively high incomes but have little accumulated wealth. Still, HENRYs have money to spend on things they value, such as good…

Read More

Honesty is the Best Policy

This is why honesty is the best policy, no matter what! It doesn’t matter whether you’re in business or not, lying or stretching the truth will always come back to bite you. When I first got out of design school, I worked in the design department of a large furniture store. I was surrounded by…

Read More

7 Steps to Revive Your Marketing Plan

Marketing plans, like interiors, need some freshening up every now and then. After a while, they become too familiar and fail to attract interest. If you’ve noticed lately that your marketing plan is stale and no longer attracting as many clients, it’s time to re-evaluate and modify it. Is the problem something other than the…

Read More

Business Owners Need to Recharge

“We must always change, renew, rejuvenate ourselves; otherwise, we harden.” – Johann Wolfgang von Goethe. When I read this quote I reflect on what can happen if we do not take the time to seek to recharge and renew.  Think about when something hardens – it can become brittle and so is more easily cracked…

Read More
What's Your Interior Designer Persona?
What's Your Interior Designer Persona?
Easy Budget Calculator Tool
Easy Budget Calculator Tool
The VIP Experience
The VIP Experience