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Our Mission

Help 100 design firms reach $2.5 million in annual revenue with 20% profit

At Gail Doby Coaching and Consulting we all come to work every day to solve the biggest problems that Interior Designer face in their business. The nagging problems that keep them awake at night, many of the same issues that every business owner face. Even successful Interior Designers struggle to find the right clients, increase their bottom-line profits, and have access to solid business guidance that they can count on.

Throughout the history of Interior Design, people come out of school with little to no business building knowledge. Our mission at Gail Doby Coaching and Consulting is to help 100 design firms reach $2.5 million in annual revenue with 20% profit. The truth is you have to have both, revenue and bottom-line profits to be sustainable. We have helped design firms 10x their revenue and profits in little as six months using our proven proprietary formulas.

High Point Market Trend Wrap

By Karen B. Wolf High Point Market has become a trend addiction for the Interior Design World. With the launch of Trend Spotters, Instagram Take-Overs, Trend Tours and all the trend related hashtags, it has become a must-have event to attend. I personally border on HPMKT FOMO and while I could skip a market each…

Building Your Confidence

No one likes to fail, yet it’s that fear of failing that can prevent us from doing the things that will improve our success. Taking a step into the unknown is always a bit scary, but don’t let worry get in your way. With some preparation and planning you can develop the confidence that will…

Confronting Problems Head On

By Drue Lawlor, FASID Director of Coaching at GDCC Solving problems lies at the very heart of doing design. Clients come to us with a set of problems. For whatever reason, their homes or businesses are not working for them, and they want us to make them better. We provide them with design solutions to…

Technology Tools For Your Busines

Work smarter rather than harder – and have fun doing it! Make it a point to incorporate technology that can help you and your design team be more productive in all areas of your business. You will find that there are programs out there that save you time (hence, money) while also creating a more…

Finances-How to Build Your Financial Chops

Of all the many areas of business that demand your attention, finances is probably the one most designers like least. It’s not that designers are not accustomed to working with numbers (far from it!) or that finances bore them. In my experience, the reason usually is that they have not been properly educated as to…

Understanding your Marketing ROI

At the most basic level, return-on-investment or ROI compares the amount of money you spend on a marketing campaign with the amount of revenue you gain from it. And this can prove to be quite tricky, so we’ve compiled a few tips on understanding your marketing ROI. One of the first steps in tracking ROI…

Hire For Attitude, Train For Skills

By Drue Lawler, FASID Director of Coaching at Gail Doby Coaching & Consulting Photo Credit: @bakerbroductions A challenge for a number of firms – particularly small firms – is that whoever is interviewing potential new hires has not really had training in how to interview. Consequently they may focus more on the resume and skills…

What Is Your Business Culture Like?

If you were to conduct a 360-degree evaluation of your business, what words would your employees, vendors, service providers, and clients use to describe your firm’s organizational culture? Empowering? Supportive? Welcoming? Responsive? Or, controlling? Micromanaging? Hierarchical? Toxic? When it comes to key interpersonal success factors—such as communication, trust, loyalty, respect—organizational culture trumps policies, pronouncements and…

Good Project Photography

Photo Credit: DesiLu Good photography is an absolute must for every interior designer. This is the content that your prospective clients will see. A bad photo can turn prospective clients away, even if the design is amazing. You pour hundreds of hours into each project so having at least a few photographs is essential to…

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