Our Mission

Help 100 design firms reach $2.5 million in annual revenue with 20% profit

At Gail Doby Coaching and Consulting we all come to work every day to solve the biggest problems that Interior Designer face in their business. The nagging problems that keep them awake at night, many of the same issues that every business owner face. Even successful Interior Designers struggle to find the right clients, increase their bottom-line profits, and have access to solid business guidance that they can count on.

Throughout the history of Interior Design, people come out of school with little to no business building knowledge. Our mission at Gail Doby Coaching and Consulting is to help 100 design firms reach $2.5 million in annual revenue with 20% profit. The truth is you have to have both, revenue and bottom-line profits to be sustainable. We have helped design firms 10x their revenue and profits in little as six months using our proven proprietary formulas.

Making Friends with Your Financials

In case you read the title, shuddered and were about to move on – wait!  Instead, write down what brings you joy or, “what makes your heart sing”, and then think about how money would benefit that.  A variety of sources identify the two core motivators that drive our decisions as love and fear.  Ensuring…

Genius Exchange 2021 Event Recap | Virtual Event, Real Moments

Breakthrough was the theme of this year’s Genius Exchange, which took place July 16 -17.  The meeting was virtual, but the “aha” moments were very much real.  Participants came away with new insights and tools to help them breakthrough to new ways of thinking and doing to take their businesses to the next level. Gail…

Which Business Model is Right for You?

Have you taken the time to ask yourself what business model is right for you, for your lifestyle and for the vision you have for your business?  Is your business controlling you or are you in control of your business?  Does it allow you time for other priorities in your life – family, friends, community,…

Systems and Sanity

Imagine if every time you sat behind the wheel of your car the controls had changed and you had to learn how to operate it all over again.  In a pinch, it would make you crazy.  In an emergency, it would be crippling.  That’s what it’s like to run a business without the proper systems…

The Lure of Gossip

As we continue in the commitment to conscious leadership there is an important topic that needs to be addressed – the lure of gossip.  Whether you are a single practitioner or have a team, gossip is a key indicator of an unhealthy company culture.  Engaging in stories about others uses a great deal of mental…

Teamwork is the Ultimate Shortcut

I’ve frequently heard busy designers say, “if only I could clone myself.”  If only.  I admit I’ve often wished I could add more hours to the day.  I wish.  As the old song says, wishing and hoping won’t get you where you want to go.  You can’t clone yourself or add more hours to the…

The True Value of Membership

In an era where many organizations are seeing a decline in membership I thought I would address the value I have gained through my membership in ASID.  We are all different – which is what makes life more interesting – but I happen to thoroughly enjoy networking and interacting with people so when I join…

A Successful Business is Your Real Art

If I were to ask you how do you think of yourself, as an interior designer who has a business or as a business owner who offers design services, what would you say?  Most designers I know consider themselves interior designers first and foremost.  They happen to have a business because they prefer not to…

Candid Communication Leads to Successful Teams

“The team that sees reality the best wins”  ~ Jack Welch Conscious leaders, with their teams, have found that one key to success is to see reality clearly – which calls for honest, open communication.  How candid is the communication within your firm? Research shows a problem in many organizations is lack of candor.   People…

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What's Your Interior Designer Persona?
What's Your Interior Designer Persona?