Our Mission

Help 100 design firms reach $2.5 million in annual revenue with 20% profit

At Gail Doby Coaching and Consulting we all come to work every day to solve the biggest problems that Interior Designer face in their business. The nagging problems that keep them awake at night, many of the same issues that every business owner face. Even successful Interior Designers struggle to find the right clients, increase their bottom-line profits, and have access to solid business guidance that they can count on.

Throughout the history of Interior Design, people come out of school with little to no business building knowledge. Our mission at Gail Doby Coaching and Consulting is to help 100 design firms reach $2.5 million in annual revenue with 20% profit. The truth is you have to have both, revenue and bottom-line profits to be sustainable. We have helped design firms 10x their revenue and profits in little as six months using our proven proprietary formulas.

The True Value of Membership

In an era where many organizations are seeing a decline in membership I thought I would address the value I have gained through my membership in ASID.  We are all different – which is what makes life more interesting – but I happen to thoroughly enjoy networking and interacting with people so when I join…

A Successful Business is Your Real Art

If I were to ask you how do you think of yourself, as an interior designer who has a business or as a business owner who offers design services, what would you say?  Most designers I know consider themselves interior designers first and foremost.  They happen to have a business because they prefer not to…

Candid Communication Leads to Successful Teams

“The team that sees reality the best wins”  ~ Jack Welch Conscious leaders, with their teams, have found that one key to success is to see reality clearly – which calls for honest, open communication.  How candid is the communication within your firm? Research shows a problem in many organizations is lack of candor.   People…

What is Relationship Marketing?

By far the way most design firms acquire new clients is through referrals.  Most of those referrals come from satisfied clients.  But there are only so many of them.  So if you’re looking to grow your business, how do you increase the number and frequency of referrals?  You can do it through what I call…

Management Skills vs Leadership Skills

Often business owners – particularly small business owners – do not recognize the difference between management skills and leadership skills and are frustrated at the results they are getting because of it. Though they are not the same thing, leadership and management do need to go hand in hand – they complement each other to…

Planning for Profit

It’s called the bottom line, but for a business owner it should be top-of-mind.  I’m talking about net profit, the money that you get to keep after all the bills, salaries, taxes, insurance, and other expenditures have been paid.  If you’re not reaping a healthy profit for your labors, you’re probably underpaid and you could…

Sustaining Leadership Success Through Emotional Intelligence

On the road to conscious leadership it is important to realize that great leaders know the value of going beyond just using their head (IQ) and rather include all 3 centers of intelligence – the head, the heart, and the gut. In the words of Daniel Goleman:  “What really matters for success, character, happiness and…

Focus on Your Business Foundation for Success

Did you know that nearly half of all new businesses fail within the first five years and nearly two-thirds within the first ten years?  Even more shocking to me was learning that 60 percent of all small businesses are NOT profitable, and of those 30 percent lose money every year.  In many cases, it’s not…

Developing Financial Confidence

Fear of numbers.  It sounds silly, doesn’t it?  Yet that’s what designers often say to me is why they don’t pay more attention to their business’s financial statements.  They find the numbers intimidating or confusing.  They don’t understand what all those columns and accounting terms mean.  They’d rather let a bookkeeper or CPA keep watch…

The VIP Experience
What's Your Interior Designer Persona?
What's Your Interior Designer Persona?
Easy Budget Calculator Tool