Archive for November 2015

Are You a Known Brand in Your Market?

Are You a Known Brand in Your Market

By Gail Doby, ASID If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because it is more comfortable to promote…

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Half Empty Or Half Full?

Half Empty Or Half Full

I attended a great conference over the weekend and had some unusual things happen that could have created a “Half Empty” experience, but instead led to amazing experiences. The Shore Hotel in Santa Monica is right on Ocean Boulevard, and I made sure to reserve an ocean view room. When I checked in, the front…

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Why Aren’t Designer’s Billing More?

By Gail Doby, ASID Chief Vision Officer & Co-Founder, DSU & Gail Doby Coaching & Consulting Designers are working a lot of hours, and so are their staff. Yet, they’re working a lot of hours for free!  That’s the finding from our 2014 Interior Design Fee and Salary Survey. The majority (53%) of the designers…

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How Designers Charge

By Gail Doby, ASID Chief Vision Officer & Co-Founder, DSU & Gail Doby Coaching & Consulting Among the questions I get most frequently from designers, especially designers who are launching their own business, are how should I charge and how much?  It’s never an easy question to answer.  Fees vary greatly depending on a designer’s…

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10 Goal Setting Mistakes Most Interior Designer’s Make

It’s that time again, when most of us are thinking about setting goals for 2016… and most of us won’t accomplish them. Why is that? We get excited and create amazing resolutions or goals, and within days, we stop working on what we know we want to do, but do we really truly want to…

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Is Your Interior Design Firm Setting the Standard?

I have to admit, I’m a bit of a Seth Godin fanatic.  In fact, I look forward to every single post that I have delivered to my email by RSS feed (automatically sends me his latest post). What I love about this post is his view about defining the market.  It’s all about changing the…

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80% of Millennials Prefer On-The-Spot Recognition Over Formal Reviews

Millennials Prefer On-The-Spot Recognition Over Formal Reviews

Small design firms must start understanding the most powerful generation since the Baby Boomers if they want to attract and keep talent (for three years or less – that’s the recent statistic for how long they will stay in a position). Today’s workers have different goals and aspirations than other generations – and much of…

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