Are You a Known Brand in Your Market

By Gail Doby, ASID If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because it is more comfortable to promote…

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Half Empty Or Half Full

I attended a great conference over the weekend and had some unusual things happen that could have created a “Half Empty” experience, but instead led to amazing experiences. The Shore Hotel in Santa Monica is right on Ocean Boulevard, and I made sure to reserve an ocean view room. When I checked in, the front…

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By Gail Doby, ASID Chief Vision Officer & Co-Founder, DSU & Gail Doby Coaching & Consulting Designers are working a lot of hours, and so are their staff. Yet, they’re working a lot of hours for free!  That’s the finding from our 2014 Interior Design Fee and Salary Survey. The majority (53%) of the designers…

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By Gail Doby, ASID Chief Vision Officer & Co-Founder, DSU & Gail Doby Coaching & Consulting Among the questions I get most frequently from designers, especially designers who are launching their own business, are how should I charge and how much?  It’s never an easy question to answer.  Fees vary greatly depending on a designer’s…

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I have to admit, I’m a bit of a Seth Godin fanatic.  In fact, I look forward to every single post that I have delivered to my email by RSS feed (automatically sends me his latest post). What I love about this post is his view about defining the market.  It’s all about changing the…

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