Earnings Modest for Most Design Firms

While a handful of interior designers are attracting lucrative projects and media attention, most design firms are just getting by.  Of the designers who responded to our 2014-15 Interior Design Fee and Salary Survey, nearly half said they expected their firm’s total gross sales for 2014 would be $100,000 or less. More than two-thirds (69%)…

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3 ways interior designers fail at personal branding

Creating a personal brand is essential for interior designers. If your clients are going to work with you, they need to understand who you and that value that you bring. I’ve seen too many of interior designers fall short,  by either ignoring your personal brand or not executing it correctly. I’ve spent many years studying…

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5 Step Goal Setting Process for Business Success

As 2015 draws to a close, everyone traditionally focuses on sitting down and setting goals for the upcoming year. Instinctively, we all know that goal setting is a powerful means for achieving success. A study of Harvard MBA grads showed that only 3% of them had created written goals. And of those who did set…

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