Archive for February 2016
Be Uncomfortable: The Best Way to Build Your Interior Design Business
Working as a coach, I see that change is uncomfortable for many people. And I see that it is often the #1 reason they never achieve great things. The best way break through your personal barriers and accomplish more than others is to do things that others are unwilling to do, or are afraid to…
Read MoreHow Effective IS Your Firm’s Mission Statement?
By Drue Lawlor, FASID Director of Coaching at DSU I’m certain that most of you are thinking “been there, done that,” but then let me ask you a few questions. Can everyone on your internal team recite your mission statement from memory? If your mission statement were shared with your clients, would they say that…
Read MoreWhy That New Idea May Not Be The Best Idea
By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University As designers we are always looking for new solutions to our clients’ problems. We scan the design magazines, trade shows and the Internet looking for a new product, a new technique, a new application, or just a fresh approach,…
Read MoreUnderstanding The Average Value of Your Interior Design Clients
Understanding the average value of your interior design clients is a key component any successful interior design business. Why? Knowing this answer will help you create your plan for the year. Here’s how knowing the average value of your interior design clients will help you create your plan: Estimate how much your average client profit…
Read MoreWhere Does Client Loyalty Come From?
By Drue Lawlor, FASID Gail Doby Certified Coach & Director of Coaching at DSU If you are focusing on and attracting your ideal clients they you naturally want to develop client loyalty which, in turn, can lead to a higher client lifetime value. In a blog from Ross Beard on Client Heartbeat, a company offering…
Read MoreHow To Write A Team Job Description
By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University One of the difficulties of managing a team is monitoring and evaluating the performance of individual team members. At the end of the day, who do you hold responsible for the success or failure of the team – the…
Read MoreUsing Your Contract As A Work Plan
By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University Getting a client’s signature on a contract is a great feeling. You’ve sealed the deal. Now you can take off your salesperson hat, put on your designer hat, and get to work. But wait! Don’t take that contract and…
Read MoreHow to Start a Conversation with Your Interior Design Prospects
It’s can be tricky starting up a conversation with a prospect. The first piece of advice I’d give you is to know what your relationship is with the person you are talking to… Are they a good friend that you’ve known for years? Are they someone you haven’t see for a while? Are they someone…
Read MoreTips for Working with Affluent Interior Design Clients
I want to chat with you about affluent client psychology. A while back we got to hear from Karen Fisher with Designer Previews at one of our design summits. Her insights about how wealthy clients think about interior designers are timeless. Here are my biggest take-aways from Karen’s talk 1. They’re intimidated by both interior…
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