Archive for May 2016

Why You Need a Unique Value Proposition For Your Business

Why You Need a Unique Value Proposition For Your Business

We hear this often from interior designers:  “My clients do not truly value what I do/offer, how can I help them to understand how working with me can help them?” So often interior design professionals make the mistake of expecting their clients to be able to recognize how wonderful we are without showing them how…

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Get The Right People On Your Bus!

“Get the right people on the bus and the wrong people off the bus”  – Jim Collins I’ve always appreciated the quote by Jim Collins and I would guess most of you realize the value of his statement.  But many firms who are looking to add to their team worry about finding the “right” people…

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Walking the Path to “Yes”

Walking the Path to Yes

Trial lawyers have a basic rule of thumb that says never ask a witness a question you don’t already know the answer to.  In sales, a similar maxim might be to never allow the client to gain control of the conversation.  Of course, you need to listen carefully and understand what the client wants.  All…

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How Important is Social Media for Your Design Business?

How important is social media for your design business

Wondering if you need to invest your time and energy into Social Media Marketing? My answer to you is that it all depends…. Depends on what?  Well, you need a few things in place to make it all worthwhile: An overall marketing plan A way to measure your results from your efforts Done right, social…

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4 Tips To Increase the Value of Your Time

4 Tips To Increase the Value of Your Time

Yes or no, do your clients value your expertise and your time? It all starts with you, if you don’t value your time you can’t expect your clients to either. If you don’t value your time, how can you expect clients to do so?  The following tips may not only help you get more value…

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The Value of a Referral

By  Drue Lawlor, FASID Director of Coaching, Gail Doby Coaching & Consulting & Design Success University I’m sure you are already aware of the value of the referral in building retention, loyalty and value to your “brand” — your design firm. But some of you may forget to include this process in your weekly calendaring.…

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How to Handle Clients That Shop You

How to Handle Clients That Shop You

Every now and then a designer contacts me for advice on dealing with a client who has taken their product recommendation and purchased it themselves online or directly from the vendor. Fortunately, this does not happen often, although with so much product easily available through the Internet it happens more often than it used to.…

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Ethics: It’s Not A Choice

Ethics_Its Not A Choice

“Those who stand for nothing fall for anything”  Alexander Hamilton With the popularity of “Hamilton” on Broadway, I thought this quote from Hamilton a good reminder of the importance of ethics in business.  I would assume none of you feel you are unethical, but there are slippery slopes in business that need to be addressed.…

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Him & Me Or He & I?

Him & Me Or He & I

Our society is becoming increasingly visual. Not long ago, we relied on email and texting to communicate rapidly with others.  Today we have even more social media tools like Instagram, Snapchat, Pinterest, YouTube, Facebook, Twitter and Periscope, among others and we rely on short and incomplete sentences to convey our thoughts. One of the downsides…

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