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Archive for August 2019

What is your Value Proposition?

Photo Credit: DesiLu I talk a lot about marketing, but when I talk to designers, many of them don’t really know what I am talking about…specifically. When I interview designers on my podcast, I often get: “We don’t really spend any money on marketing.” To which I respond: “So you don’t have a website? No…

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Are You Watching Your Bottom Line?

There are numerous terms used in business, but one of the most important to fully understand and consistently watch is your “bottom line”. Just as a reminder, your bottom line refers to the profitability of your business after all expenses have been deducted from your revenues. So bottom line profits are net profits after all…

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Time to Overhaul Your Business?

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Photo Credit: DesiLu Strange as it may sound, when businesses reach the peak of their lifecycle is when they need to start thinking about what comes next. Why? Because if they don’t reinvent themselves they will plateau and then begin to decline.…

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The Importance of Hiring A Great Photographer

Photo Credit: John Stoffer Just as designers feel that there is a great return on the client’s investment if they hire a professional interior designer, designers should also translate that into the value of hiring a great photographer. The importance of having high quality images to attract clients cannot be stressed highlight enough. What do…

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Getting Published — Is It Important?

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Photo Credit: Katie Klein The next best thing to experiencing great interior design is viewing images of great interior design. We all know those images don’t tell the whole story about the spaces we create. They may even give a false impression…

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Are You Ready To Hire?

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Photo Credit: Hayes Photography Deciding when and who to hire to grow your business can be challenging. While it can open up new opportunities, it also involves more expense and possible risks. There’s no magic formula for determining when you should hire,…

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