Work smarter rather than harder – and have fun doing it! Make it a point to incorporate technology that can help you and your design team be more productive in all areas of your business. You will find that there are programs out there that save you time (hence, money) while also creating a more…

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Of all the many areas of business that demand your attention, finances is probably the one most designers like least. It’s not that designers are not accustomed to working with numbers (far from it!) or that finances bore them. In my experience, the reason usually is that they have not been properly educated as to…

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Marketing ROI

At the most basic level, return-on-investment or ROI compares the amount of money you spend on a marketing campaign with the amount of revenue you gain from it. And this can prove to be quite tricky, so we’ve compiled a few tips on understanding your marketing ROI. One of the first steps in tracking ROI…

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Hire for Attitude

By Drue Lawler, FASID Director of Coaching at Gail Doby Coaching & Consulting Photo Credit: @bakerbroductions A challenge for a number of firms – particularly small firms – is that whoever is interviewing potential new hires has not really had training in how to interview. Consequently they may focus more on the resume and skills…

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What Is Your Business Culture Like?

If you were to conduct a 360-degree evaluation of your business, what words would your employees, vendors, service providers, and clients use to describe your firm’s organizational culture? Empowering? Supportive? Welcoming? Responsive? Or, controlling? Micromanaging? Hierarchical? Toxic? When it comes to key interpersonal success factors—such as communication, trust, loyalty, respect—organizational culture trumps policies, pronouncements and…

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