What is Relationship Marketing?

By far the way most design firms acquire new clients is through referrals.  Most of those referrals come from satisfied clients.  But there are only so many of them.  So if you’re looking to grow your business, how do you increase the number and frequency of referrals?  You can do it through what I call…

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Your Home Away From Home at Market

With so much to see and so much territory to cover, it can be a challenge for weary designers to find a place to roost at High Point Market.  Universal Furniture has got you covered, with food, drink, a place to store your stuff, learning events, welcoming staff, and a huge showroom offering something for everyone. In this podcast Gail and Erin chat with Neil Mackenzie, vice president for marketing, Universal Furniture, High Point, North Carolina.

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Know Your Numbers

In this podcast, Gail is joined by Nick May, host of the interior design business podcast “The Chaise Lounge”. Do you know how much profit your business is making?  Do know what your business is worth?  Do you know how much you owe and how much is owed to you?  If you don’t know where your numbers are, you could be heading for big trouble.

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Planning for Profit

It’s called the bottom line, but for a business owner it should be top-of-mind.  I’m talking about net profit, the money that you get to keep after all the bills, salaries, taxes, insurance, and other expenditures have been paid.  If you’re not reaping a healthy profit for your labors, you’re probably underpaid and you could…

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Dream Bigger Sooner

Great accomplishments begin with grand visions.  Give yourself permission to dream big and go for it.  The sooner you begin, the sooner your dream will come true. In this podcast, Gail and Erin talk with interior designer Cheryl Stauffer, CEO and principal, Crimson Design Group.

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Excited by Fear

Do you shy away from a new challenge or task, afraid you might make a mistake or not succeed?  Don’t block that fear or succumb to it.  More than acknowledge it, welcome it.  It’s trying to tell you something. In this podcast Gail and Erin talk with interior designer Lori McRae, co-founder and partner, Frederick McRae Ltd.

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