Teamwork is the Ultimate Shortcut

I’ve frequently heard busy designers say, “if only I could clone myself.”  If only.  I admit I’ve often wished I could add more hours to the day.  I wish.  As the old song says, wishing and hoping won’t get you where you want to go.  You can’t clone yourself or add more hours to the…

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The True Value of ASID Membership

In an era where many organizations are seeing a decline in membership I thought I would address the value I have gained through my membership in ASID.  We are all different – which is what makes life more interesting – but I happen to thoroughly enjoy networking and interacting with people so when I join…

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Brand Evolution

In today’s podcast, Gail and Erin relate the brand journey their business has been through over the years.  Recently, as they developed a 10-year vision for the business, they realized they would need to re-brand once again to reflect new aspects they are adding and how the business will change. 

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