Our Mission

Help 100 design firms reach $2.5 million in annual revenue with 20% profit

At Gail Doby Coaching and Consulting we all come to work every day to solve the biggest problems that Interior Designer face in their business. The nagging problems that keep them awake at night, many of the same issues that every business owner face. Even successful Interior Designers struggle to find the right clients, increase their bottom-line profits, and have access to solid business guidance that they can count on.

Throughout the history of Interior Design, people come out of school with little to no business building knowledge. Our mission at Gail Doby Coaching and Consulting is to help 100 design firms reach $2.5 million in annual revenue with 20% profit. The truth is you have to have both, revenue and bottom-line profits to be sustainable. We have helped design firms 10x their revenue and profits in little as six months using our proven proprietary formulas.

Why Market When You are “Too Busy”

Photo Credit-Stark Photography Many designers tend to think that marketing is what you do when you “have time”. So often when we are busy we focus on being busy and getting the projects completed and then when we are not busy we focus on searching for business and trying to madly market for instant results.…

Why Market When You are “Too Busy”

Photo Credit-Stark Photography Many designers tend to think that marketing is what you do when you “have time”. So often when we are busy we focus on being busy and getting the projects completed and then when we are not busy we focus on searching for business and trying to madly market for instant results.…

OPTIMIZE Your Operations

Photo Credit-Stark Photography Up to now, this has been a disappointing year for many design firms. However, designers in some parts of the country are beginning to see business pick up again, which bodes well for the rest of us. When business does return, you’ll want to get the maximum benefit from each project. Use…

Be a Connector in Challenging Times

Director of Coaching at Gail Doby Coaching & Consulting Challenging times are often the perfect time to really focus on being a connector. It’s a good time to reach out to others and make that personal connection to find out how they are doing and to ask if you can offer any help. Becoming or…

Nurturing Relationships in an Online World

During this time of social distancing we’ve all had to become more adept at using technology to keep in touch with our teams, clients, suppliers and tradespeople. If you’re beginning to dread having to participate in yet another virtual meeting or conversation, you’re not alone. Many of us are experiencing “Zoom” fatigue, and that includes…

What’s Your Business Contingency Plan?

“Proactive people carry their own weather with them”   -Stephen R. Covey Obviously you can’t predict the future, but you can be proactive to be more prepared for various challenges your business might face. Being proactive includes having contingency plans in place to help you weather unexpected storms. One of the most important strategic tools you…

Focus on Business Essentials

All businesses have their ups and down, good times and not-so-good times. When business is lean, like now, two things will help you pull through. One, keep in mind that the present situation is only temporary. The good times will return. Two, use the time you have now to focus on the essentials, so when…

A Strong Offense is Your Best Defense in Times of Uncertainty

 “Keep your fears to yourself but share your courage with others.” Robert Louis Stevenson When you focus on sharing your courage with others and take the approach of setting up a strong offense for your business you will find your fears tend to recede. Here are a few tips to help you set up your…

When and How to Re-open the Office

As some states and municipalities begin to relax stay-at-home restrictions, employers have a big decision to make as to when and how to re-open their businesses. Two of their biggest challenges are how to ensure the workplace is safe and how to convince employees it’s okay for them to return. Maintaining social distancing measures and…

What's Your Interior Designer Persona?
What's Your Interior Designer Persona?
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