Is Your Interior Design Firm Setting the Standard?
I have to admit, I’m a bit of a Seth Godin fanatic. In fact, I look forward to every single post that I have delivered to my email by RSS feed (automatically sends me his latest post).
What I love about this post is his view about defining the market. It’s all about changing the game. One of the most important ways of doing this is by naming your services or your products. Come up with something catchy and relevant, and it will be memorable (assuming your service or product is as good as you think it is).
The challenge for you? Define your brand and your message. Name your products and services. Shoot for being exceptionally great at a few things instead of marginally good at several things.
Don’t lose sight of your client’s WIFM quotient (that’s what’s in it for me). If you’re defining your business based on the results you produce…and they’d better be terrific these days…you’ll find that business will come to you more easily.
What do you think? Be sure and tell us about what you’re doing to set the standard. Let’s see who has the most creative ideas.
Define your WOW factor… and give it a name!