By Drue Lawler, FASID
Director of Coaching at Gail Doby Coaching & Consulting
In this era of social media and technology don’t ignore the advantages of attending a live, face-to-face event and/or conference. The opportunities for education, networking with and learning from your peers, being seen as more of an expert in your field, and, yes, having fun should encourage you to be sure to include these events in your budget and on your calendar. In addition, you return to the office re-energized and excited to share what you’ve experienced with your team. After all, to make what you experienced truly valuable, you need to share it with your team members who did not get to attend the event but will benefit (as will your firm!) from the material and experiences.
Too often, though, you let old habits intervene and you don’t schedule time to be able to share with the team as soon as you return to the office – and yes, it takes time to effectively transfer your enthusiasm. Even if you do take the time to share, think how much more effective it would be if you brought some of your team members to the event/conference with you. It saves you the time to plan an effective “transfer” of your enthusiasm and what you have learned and it is much more effective when they have experienced it firsthand.
Time is a valuable commodity so use it wisely, and rather than trying to share what you gained from the conference, instead plan a brainstorming session with your team to focus on how you will improve and grow your business using the take away’s from the event/conference.
Yes, with social media you can hear a great deal about what happened at a conference without attending, but what we hear over and over from those who attend the Gail Doby events is that you can’t put a price on the value of time spent face-to-face mixing and mingling with old and new friends, with the speakers themselves, and with the Gail Doby team.
With Genius Exchange coming up July 17-19 in Providence, RI, now is the time to make that commitment, put it on your calendar and identify who on your team will be coming with you. Through the month of May you even have the opportunity to save $500 when you bring a team member (or other guest) with you! So even if you are currently a sole practitioner, invite a friend to take advantage of the special saving when you register this month.
“The Genius Exchange is where extraordinary interior designers and their teams gather to advance their businesses with proven principles for rapid growth.”
So pull up your calendar, take action to grow your interior design business, and join us to “Grow the Heart of Your Business”. Click on the link below to register today for Genius Exchange 2019 and to be sure to reserve your room at the special price we have negotiated. https://geniusexchange.gaildoby.com/