Does Your Interior Design Have A Defined WOW Factor?

I have to admit, I’m a bit of a Seth Godin fanatic.

What I love about this post is his view about defining the your market.  It’s all about changing the game.  One of the most important ways of doing this is by naming your services or your products.  Come up with something catchy and relevant, and it willmust be memorable (assuming your service or product is as good as you think it is).

What’s your WOW factor?

The challenge for you?  Define your brand and your message.  Name your products and services. Aim for being exceptionally great at a few things instead of marginally good at several things.

Don’t lose sight of your client’s WIFM quotient = “what’s in it for me.”  If you’re defining your business based on the results you produce … and your results must be terrific these days … you’ll find that business will come to you more easily.

Bottom line? Define your WOW factor … and give it a name.


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Gail Doby

Gail, with her team at Gail Doby Coaching and Consulting, has helped more than 10,000 designers in 76 countries. Many of them have achieved amazing results... doubling, tripling (and more) their revenue and profit... with clarity and confidence. Gail and her team build one-of-a-kind experiences, walking beside Interior Designers to help them create and implement their plans.
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1 Comment

  1. Farha Syed on December 16, 2015 at 10:52 pm

    Hello Gail
    Would you be so kind as to take a look at my website – the Portfolio page and see what you would call my style. I dont know what to call it. It just happens – things come together and somehow it completes my vision for the room . I’d greatly appreciate it.

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