Interior Design Marketing

What is your Value Proposition?

By Nick May Owner at Walls By Design and Podcast Host at The Chaise Lounge Photo Credit: DesiLu I talk a lot about marketing, but when I talk to designers, many of them don’t really know what I am talking about…specifically. When I interview designers on my podcast, I often get: “We don’t really spend…

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ABM: Always be Marketing

By Nick May Owner at Walls By Design and Podcast Host at The Chaise Lounge I’m not the first person to use this acronym, but it is one I talk a lot about. In my opinion, the most common reason businesses fail is by not acquiring enough incoming sales. I’m not saying marketing solves all…

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Is Using Social Media A Waste of Time?

By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University There’s no question that social media have become a major channel for marketing, public relations and customer service. For most businesses large and small, having some kind of social media presence, along with a website, is a must. However,…

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Are You a Known Brand in Your Market?

Are You a Known Brand in Your Market

By Gail Doby, ASID If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because it is more comfortable to promote…

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How to Create the Illusion of A Bigger Business

Many designers work alone and feel that their clients don’t value them as much as if they were in a nice studio or office. Today’s clients are more pragmatic and understanding, but at the same time, they want great service and a great experience. One of my wonderful VIP clients told me about a telephone…

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SEO For Interior Design Websites is Important

Here are some basics that you need to know about Search Engine Optimization (SEO): Search engines like “aged” domains…the older your site, the better Your site’s Title Tag should include your main keywords such as “interior designer Denver“ Your site’s description should include your main keywords Use keyword anchor links within your site to link…

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Getting More Prospects Or Clients

What would it take to double your business?  It might take less than you think.  Two-thirds of the designers who participated in this year’s Interior Design Fee & Salary Survey said they needed to convert more prospects into clients.  The question is, do you need a higher rate of conversions or do you need more…

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Are You a Known “Brand” in Your Market?

If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because a brand needs to evoke emotions and ultimately, emotions trigger…

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Designers Top Challenges

Industry indicators show a definite upswing in interior design business activity this year.  But the word on the street gives a picture that is more mixed.  Some designers are very busy, while others still struggle to land more than minor projects and consultations.  Earlier this year, in our Interior Design Fee & Salary Survey, we…

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“Houzz” Your Ranking and Success?

By Drue Lawlor, FASID Director of Coaching at DSU Many of you include Houzz in your marketing efforts, but have you created a profile that will “connect” with your “ideal clients” and outranks your competition? The tagline for Houzz is ‘The New Way to Design Your Home’ and many have seemingly embraced that statement as…

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