Your Brand Needs to Evolve with Your Business
New! Improved! We’ve got a new look! Google is now Alphabet. Facebook is now Meta. You get the emails. You see the headlines in the business news. Brands, even those of the most successful, most well-known companies, keep changing. Think of how many times Starbucks has redesigned its logo. Brand evolution is an inevitable and…Read More
3 Keys to Building Your Interior Design Brand
Your brand is one of the most powerful tools you have to attract and engage clients. With so many channels available today to communicate with prospective clients and market your services, having a strong, unique brand that will help your firm stand out from the competition is more important than ever. A strong brand has…Read More
Finding Your Unique Selling Proposition
First and foremost, let’s start with what USP means. A unique selling proposition is the one thing that makes your business better than the competition. It’s a specific benefit that makes your business stand out when compared to other businesses in your market. Successfully targeting your USP can make all the difference for your business.…Read More
Branding Your Business
By Nick May Owner of Walls by Design The first thing that usually comes to mind when branding is mentioned is a logo and name. These are integral parts of your brand, but there is so much more when you brand your business. But before we get into all that let’s talk about what branding…Read More
Do You Have A Brand Or A Business?
By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Photo Credit: @bakerbroductions How do most of your clients find you? Do they seek you out, or do they happen to come across your work, along with that of dozens of other designers, through a random search? One of the biggest differences…Read More
Is Your Brand Cohesive?
By Drue Lawler, FASID Director of Coaching at Gail Doby Coaching & Consulting Photo Credit: DesiLu Some people talk about branding in the abstract, but it is very real and is more than just an effective logo – although a simple logo that is memorable and well thought out to reach those to whom you…Read More
Your Online Bio: Is it a Help or Hindrance?
By Fred Berns Business By Design, Inc Photro Credit: DesiLu Photography .Those who need to know you, don’t. Your top prospects don’t. Your website visitors don’t. Vendors and suppliers don’t. Even your current and past clients don’t. They don’t, because they don’t understand and appreciate all that you do, and how well. That’s because your…Read More
Why You Need a Unique Value Proposition For Your Business
We hear this often from interior designers: “My clients do not truly value what I do/offer, how can I help them to understand how working with me can help them?” So often interior design professionals make the mistake of expecting their clients to be able to recognize how wonderful we are without showing them how…Read More
3 Ways Interior Designers Fail at Personal Branding
Creating a personal brand is essential for interior designers. If your clients are going to work with you, they need to understand who you and that value that you bring. I’ve seen too many of interior designers fall short, by either ignoring your personal brand or not executing it correctly. I’ve spent many years studying…Read More
Are You a Known Brand in Your Market?
By Gail Doby, ASID If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because it is more comfortable to promote…Read More