Brand

Do You Have A Brand Or A Business?

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Photo Credit: @bakerbroductions How do most of your clients find you? Do they seek you out, or do they happen to come across your work, along with that of dozens of other designers, through a random search? One of the biggest differences…

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Is Your Brand Cohesive?

By Drue Lawler, FASID Director of Coaching at Gail Doby Coaching & Consulting Photo Credit: DesiLu Some people talk about branding in the abstract, but it is very real and is more than just an effective logo – although a simple logo that is memorable and well thought out to reach those to whom you…

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Your Online Bio: Is it a Help or Hindrance?

By Fred Berns Business By Design, Inc Photro Credit: DesiLu Photography .Those who need to know you, don’t. Your top prospects don’t. Your website visitors don’t. Vendors and suppliers don’t. Even your current and past clients don’t. They don’t, because they don’t understand and appreciate all that you do, and how well. That’s because your…

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Why You Need a Unique Value Proposition For Your Business

Why You Need a Unique Value Proposition For Your Business

We hear this often from interior designers:  “My clients do not truly value what I do/offer, how can I help them to understand how working with me can help them?” So often interior design professionals make the mistake of expecting their clients to be able to recognize how wonderful we are without showing them how…

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3 Ways Interior Designers Fail at Personal Branding

3 ways interior designers fail at personal branding

Creating a personal brand is essential for interior designers. If your clients are going to work with you, they need to understand who you and that value that you bring. I’ve seen too many of interior designers fall short,  by either ignoring your personal brand or not executing it correctly. I’ve spent many years studying…

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Are You a Known Brand in Your Market?

Are You a Known Brand in Your Market

By Gail Doby, ASID If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because it is more comfortable to promote…

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Speaking To Brand Yourself

I just returned from High Point Market and barely saw any new products because I was so busy booking speaking opportunities for next year, and meeting potential sponsors for our Interior Design Summit (July 29 & 30, 2016). I also met with three VIP clients for full day planning sessions, and as I was reflecting…

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