What is Relationship Marketing?

By far the way most design firms acquire new clients is through referrals.  Most of those referrals come from satisfied clients.  But there are only so many of them.  So if you’re looking to grow your business, how do you increase the number and frequency of referrals?  You can do it through what I call…

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Where Do You Meet Target Clients?

Where Do You Meet Target Clients?

Photo Credit: Emily Wilson Photography Well, you did a thorough job of completing your Ideal Client Profile(s) – but then what? Rather than letting them linger deep in your computer files, use them as you make decisions in your business – particularly in your marketing. One very important way to use those profiles is in…

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Thank Your Clients

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting As we stop to take time to reflect upon and give thanks for all the many good things in our lives, think back over the previous eleven months. When was the last time you said “thank you” to a client for no…

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Worried About Finding Your Next Client?

By Drue Lawlor, FASID Director of Coaching, Gail Doby Coaching & Consulting Photo credit-@bakerbroductions One of the most common worries of most designers is “where will I find my next client?” Before you worry about the answer to that question, let me ask you – who are you looking for? Who is your ideal client?…

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Christmas In July

By Drue Lawlor, FASID Director of Coaching, Gail Doby Coaching & Consulting Use the lazy days of summer to help fill your pipeline now by tempting clients to plan ahead to prepare their homes to be “design ready” for the fall and winter holidays. Why not nudge clients to start planning (and hiring your firm)…

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Prevent Clients From Shopping You

By Drue Lawlor, FASID Director of Coaching, Gail Doby Coaching & Consulting Have you ever been in the midst of a project and suddenly the client mentions that they saw something that looked exactly like what you had specified but it was less expensive? If so you’re probably not alone but rather than get upset,…

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Are Your Prospects Confused?

By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University You’ve probably had the experience where you are listening to a salesperson rattle on about the features of a product or a service person explaining the problem you’re having and you haven’t a clue what they are talking about.…

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Are Your “Affluent Client” Ready?

By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University Clients come in all varieties, it’s true. Some of my best clients and some of my worst clients have been very well off financially. Still, as a group, affluent clients have certain traits that we as designers need to…

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