The True Value of ASID Membership

In an era where many organizations are seeing a decline in membership I thought I would address the value I have gained through my membership in ASID.  We are all different – which is what makes life more interesting – but I happen to thoroughly enjoy networking and interacting with people so when I join…

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What is Relationship Marketing?

By far the way most design firms acquire new clients is through referrals.  Most of those referrals come from satisfied clients.  But there are only so many of them.  So if you’re looking to grow your business, how do you increase the number and frequency of referrals?  You can do it through what I call…

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Meaningful Relationships Help You Run a Business

Entrepreneurs know that there are many challenges in running a business, but if as you build your business, you also build strong relationships, the rewards are great. “Building relationships is one of the strongest skill sets related to leadership effectiveness,” says Jean Leslie, a researcher at the Center for Creative Leadership (CCL). Building meaningful relationships…

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Should You Belong to an Industry Organization?

Photography by Emily Wilson Photography Maybe you’ve thought about joining an industry organization but felt the dues were too high, the benefits were too few, or you were too busy with other commitments to make it worth your while. Being part of an industry organization may not drive a lot of extra business to your…

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Networking Like a Pro

As an Interior Designer, networking locally is a vital part of growing your business. Proper networking will ensure you are known locally and will continue to gain new clients. Meaningful relationships with others in your community will establish you as a qualified designer in your industry. So, here are a few great ways to network…

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Create Your Own Mastermind Group

Are you part of a mastermind group? Would you like to be? Why not create your own. The advantages of a mastermind group include access to more information, providing support for design projects, and having people to keep you accountable but there are other advantages to having a mastermind group. When a group of people…

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