Marketing
Planning for Profit
It’s called the bottom line, but for a business owner it should be top-of-mind. I’m talking about net profit, the money that you get to keep after all the bills, salaries, taxes, insurance, and other expenditures have been paid. If you’re not reaping a healthy profit for your labors, you’re probably underpaid and you could…
Read MoreMarketing for the Holidays & Beyond in a Covid World
Now is definitely the time to create interest with your clients in preparation for the holidays and beyond. The conversation can focus on the upcoming holidays but also on how their home is working and will continue to work for them in the New Year. Now is the time to reach out with ideas through…
Read MoreWhy Market When You are “Too Busy”
Photo Credit-Stark Photography Many designers tend to think that marketing is what you do when you “have time”. So often when we are busy we focus on being busy and getting the projects completed and then when we are not busy we focus on searching for business and trying to madly market for instant results.…
Read MoreSoft Marketing Ideas For Challenging Times
Challenging times can also be opportunities. In the words of Jimmy Dean: “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” How are you adjusting your sails? First of all, stay visible – be sure you have something on your website to let people know…
Read MoreTop 10 Marketing Ideas for Interior Designers
Build a professional website Interior design firms rely on their websites to create a great first impression. Your website content is your chance to show potential clients your work and what they can expect from you as a designer. Secure your domain name for your website from a reliable web host. Create a domain name…
Read MoreUnderstanding your Marketing ROI
At the most basic level, return-on-investment or ROI compares the amount of money you spend on a marketing campaign with the amount of revenue you gain from it. And this can prove to be quite tricky, so we’ve compiled a few tips on understanding your marketing ROI. One of the first steps in tracking ROI…
Read MoreGetting Published — Is It Important?
By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Photo Credit: Katie Klein The next best thing to experiencing great interior design is viewing images of great interior design. We all know those images don’t tell the whole story about the spaces we create. They may even give a false impression…
Read MorePodcasting: The New PR
By Nick May Owner at Walls By Design and Podcast Host at The Chaise Lounge In the digital age we are now living in, PR no longer solely consists of mentions on the radio or television, a spot in a newspaper or magazine, press releases or events. We can now swiftly use social media, and…
Read More7 Recommended Marketing Tasks For Your Interior Design Business
I often get asked this question: What marketing tasks should I consider that will make a big impact on my business? Here my list of 7 things that I recommend you consider when planning your marketing budget: 1. Photography Think about how many projects do you intend to photograph and how you will use those…
Read MoreHow to Start a Conversation with Your Interior Design Prospects
It’s can be tricky starting up a conversation with a prospect. The first piece of advice I’d give you is to know what your relationship is with the person you are talking to… Are they a good friend that you’ve known for years? Are they someone you haven’t see for a while? Are they someone…
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