Marketing
Understanding your Marketing ROI
At the most basic level, return-on-investment or ROI compares the amount of money you spend on a marketing campaign with the amount of revenue you gain from it. And this can prove to be quite tricky, so we’ve compiled a few tips on understanding your marketing ROI. One of the first steps in tracking ROI…
Read MoreGetting Published — Is It Important?
By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Photo Credit: Katie Klein The next best thing to experiencing great interior design is viewing images of great interior design. We all know those images don’t tell the whole story about the spaces we create. They may even give a false impression…
Read MorePodcasting: The New PR
By Nick May Owner at Walls By Design and Podcast Host at The Chaise Lounge In the digital age we are now living in, PR no longer solely consists of mentions on the radio or television, a spot in a newspaper or magazine, press releases or events. We can now swiftly use social media, and…
Read More7 Recommended Marketing Tasks For Your Interior Design Business
I often get asked this question: What marketing tasks should I consider that will make a big impact on my business? Here my list of 7 things that I recommend you consider when planning your marketing budget: 1. Photography Think about how many projects do you intend to photograph and how you will use those…
Read MoreHow to Start a Conversation with Your Interior Design Prospects
It’s can be tricky starting up a conversation with a prospect. The first piece of advice I’d give you is to know what your relationship is with the person you are talking to… Are they a good friend that you’ve known for years? Are they someone you haven’t see for a while? Are they someone…
Read MoreAre you the reason you’re attracting penny pinching clients?
One of the most important things we focus with our clients is their mindset. Why you might ask? Because frankly your mindset either works for you or against you. All too often we hear “Why am I attracting penny pinching clients? We teach how to get your mindset working for you, so you can build…
Read MoreThe Best Social Media Marketing Platform For Interior Designers
Are you confused about what is the best social media marketing platform for interior designers? It’s hard to keep up with all the social media outlets. New ones are coming online all the time, and some are better suited for certain purposes than others. Instagram has captured a lot of attention in the design community…
Read MoreAre You a Known Brand in Your Market?
By Gail Doby, ASID If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because it is more comfortable to promote…
Read MoreA Great Article in Pricing Strategy … Applies to Interior Designers Too!
How Much Should That Doggie in the Window Be? by Bill Glazer According to surveys conducted by INC. Magazine, nearly 60% of all businesses set their prices based on their competitors’ prices. Another 30% set them based on some kind of “cost plus” formula. I can ONLY imagine that this is also what is taught…
Read MoreAvoiding Client Nightmares, Part 2
We talked last week about things you can do and look for to prevent clients from turning into nightmares. You can reference the points we discussed HERE. Today, we’re going to touch on clues you can look for and the questions you can ask Clues Watch for one spouse to dominate the conversation, talking…
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