Marketing
Why You Shouldn’t DIY Your Marketing
We all know the reasons why some consumers prefer to attempt to do their own home improvements. It’s less expensive. They can do it at their own pace and on their own time. Even if they’re willing to work with a pro, they aren’t sure who they should hire, whether they will be reliable, and…
Read MoreGail Doby’s Top 5 Books of 2021
Anyone who knows me knows that I read a lot of books. During my 6-week sabbatical in December 2021, I stayed true to form and read more than 20 books. It wasn’t easy to distill these amazing books down into my top 5, but here we are! These are the 5 books that I think…
Read MoreNot Everyone Knows About You – And That’s Okay
With everyone resorting to digital marketing these days, how can a designer stand out against the competition? That’s the question I put to my colleague Ken Lewis, managing partner with Client Expander, a digital marketing agency that works exclusively with companies in the design industry. He graciously shared with me some of his insights from…
Read MoreWhat Kind of Manager are You?
Many designers start their design firms with little if any business education and may not have any experience in managing a team. So when they realize the necessity of building a team for the success of their business it can be a challenge. Managers need to take command, have a vision and encourage the engagement…
Read MorePlanning for Profit
It’s called the bottom line, but for a business owner it should be top-of-mind. I’m talking about net profit, the money that you get to keep after all the bills, salaries, taxes, insurance, and other expenditures have been paid. If you’re not reaping a healthy profit for your labors, you’re probably underpaid and you could…
Read MoreMarketing for the Holidays & Beyond in a Covid World
Now is definitely the time to create interest with your clients in preparation for the holidays and beyond. The conversation can focus on the upcoming holidays but also on how their home is working and will continue to work for them in the New Year. Now is the time to reach out with ideas through…
Read MoreWhy Market When You are “Too Busy”
Photo Credit-Stark Photography Many designers tend to think that marketing is what you do when you “have time”. So often when we are busy we focus on being busy and getting the projects completed and then when we are not busy we focus on searching for business and trying to madly market for instant results.…
Read MoreSoft Marketing Ideas For Challenging Times
Challenging times can also be opportunities. In the words of Jimmy Dean: “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” How are you adjusting your sails? First of all, stay visible – be sure you have something on your website to let people know…
Read MoreTop 10 Marketing Ideas for Interior Designers
Build a professional website Interior design firms rely on their websites to create a great first impression. Your website content is your chance to show potential clients your work and what they can expect from you as a designer. Secure your domain name for your website from a reliable web host. Create a domain name…
Read MoreUnderstanding your Marketing ROI
At the most basic level, return-on-investment or ROI compares the amount of money you spend on a marketing campaign with the amount of revenue you gain from it. And this can prove to be quite tricky, so we’ve compiled a few tips on understanding your marketing ROI. One of the first steps in tracking ROI…
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