Planning for Profit

It’s called the bottom line, but for a business owner it should be top-of-mind.  I’m talking about net profit, the money that you get to keep after all the bills, salaries, taxes, insurance, and other expenditures have been paid.  If you’re not reaping a healthy profit for your labors, you’re probably underpaid and you could…

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Marketing for the Holidays & Beyond in a Covid World

Now is definitely the time to create interest with your clients in preparation for the holidays and beyond. The conversation can focus on the upcoming holidays but also on how their home is working and will continue to work for them in the New Year. Now is the time to reach out with ideas through…

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Why Market When You are “Too Busy”

Photo Credit-Stark Photography Many designers tend to think that marketing is what you do when you “have time”. So often when we are busy we focus on being busy and getting the projects completed and then when we are not busy we focus on searching for business and trying to madly market for instant results.…

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Soft Marketing Ideas For Challenging Times

Challenging times can also be opportunities. In the words of Jimmy Dean: “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” How are you adjusting your sails? First of all, stay visible – be sure you have something on your website to let people know…

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Understanding your Marketing ROI

Marketing ROI

At the most basic level, return-on-investment or ROI compares the amount of money you spend on a marketing campaign with the amount of revenue you gain from it. And this can prove to be quite tricky, so we’ve compiled a few tips on understanding your marketing ROI. One of the first steps in tracking ROI…

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Getting Published — Is It Important?

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Photo Credit: Katie Klein The next best thing to experiencing great interior design is viewing images of great interior design. We all know those images don’t tell the whole story about the spaces we create. They may even give a false impression…

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Podcasting: The New PR

By Nick May Owner at Walls By Design and Podcast Host at The Chaise Lounge In the digital age we are now living in, PR no longer solely consists of mentions on the radio or television, a spot in a newspaper or magazine, press releases or events. We can now swiftly use social media, and…

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