By Nick May Owner at Walls By Design and Podcast Host at The Chaise Lounge In the digital age we are now living in, PR no longer solely consists of mentions on the radio or television, a spot in a newspaper or magazine, press releases or events. We can now...
Marketing
7 Recommended Marketing Tasks For Your Interior Design Business
I often get asked this question: What marketing tasks should I consider that will make a big impact on my business? Here my list of 7 things that I recommend you consider when planning your marketing budget: 1. Photography Think about how many projects do you intend to photograph and...
How to Start a Conversation with Your Interior Design Prospects
It’s can be tricky starting up a conversation with a prospect. The first piece of advice I’d give you is to know what your relationship is with the person you are talking to… Are they a good friend that you’ve known for years? Are they someone you haven’t see for...
Are you the reason you’re attracting penny pinching clients?
One of the most important things we focus with our clients is their mindset. Why you might ask? Because frankly your mindset either works for you or against you. All too often we hear “Why am I attracting penny pinching clients? We teach how to get your mindset working for...
The Best Social Media Marketing Platform For Interior Designers
Are you confused about what is the best social media marketing platform for interior designers? It’s hard to keep up with all the social media outlets. New ones are coming online all the time, and some are better suited for certain purposes than others. Instagram has captured a lot of...
Are You a Known Brand in Your Market?
By Gail Doby, ASID If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because it...
A Great Article in Pricing Strategy … Applies to Interior Designers Too!
How Much Should That Doggie in the Window Be? by Bill Glazer According to surveys conducted by INC. Magazine, nearly 60% of all businesses set their prices based on their competitors’ prices. Another 30% set them based on some kind of “cost plus” formula. I can ONLY imagine that this...
Avoiding Client Nightmares, Part 2
We talked last week about things you can do and look for to prevent clients from turning into nightmares. You can reference the points we discussed HERE. Today, we’re going to touch on clues you can look for and the questions you can ask Clues Watch for one spouse...
Avoiding Client Nightmares, Part 1
According to Keith Granet, consultant to celebrity interior designers and architects, the biggest reason interior designers go out of business is working with nightmare clients. Have you worked with nightmare clients before? I have. I remember the sleepless nights, panicky feelings about not getting paid, and in some cases...
Top 10 Website Tips for Interior Designers
As an interior designer, you want your work to stand out. And how you present that work on your website is just as important as it is in every other venue of your business. Here are my top 10 tips for making sure your website represents your designs in...
