Posts by Gail Doby
Are You a Known Brand in Your Market?
By Gail Doby, ASID If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It…
Read MoreHalf Empty Or Half Full?
I attended a great conference over the weekend and had some unusual things happen that could have created a “Half Empty” experience, but instead led to amazing experiences. The Shore…
Read MoreA Great Article in Pricing Strategy … Applies to Interior Designers Too!
How Much Should That Doggie in the Window Be? by Bill Glazer According to surveys conducted by INC. Magazine, nearly 60% of all businesses set their prices based on their…
Read MoreWhy Aren’t Designer’s Billing More?
By Gail Doby, ASID Chief Vision Officer & Co-Founder, DSU & Gail Doby Coaching & Consulting Designers are working a lot of hours, and so are their staff. Yet, they’re…
Read MoreHow Designers Charge
Among the questions I get most frequently from designers, especially designers who are launching their own business, are how should I charge and how much? It’s never an easy question…
Read More10 Goal Setting Mistakes Most Interior Designer’s Make
It’s that time again, when most of us are thinking about setting goals for 2016… and most of us won’t accomplish them. Why is that? We get excited and create…
Read MoreIs Your Interior Design Firm Setting the Standard?
I have to admit, I’m a bit of a Seth Godin fanatic. In fact, I look forward to every single post that I have delivered to my email by RSS…
Read More80% of Millennials Prefer On-The-Spot Recognition Over Formal Reviews
Small design firms must start understanding the most powerful generation since the Baby Boomers if they want to attract and keep talent (for three years or less – that’s the…
Read MoreSpeaking To Brand Yourself
I just returned from High Point Market and barely saw any new products because I was so busy booking speaking opportunities for next year, and meeting potential sponsors for our…
Read MoreAre You An Entrepreneur Or Is Interior Design a Hobby?
When you signed up for interior design school, did you have any idea what the real world of interior design really involved? I know I didn’t. It never occurred to…
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