Posts by Gail Doby
“Houzz” Your Ranking and Success?
By Drue Lawlor, FASID Director of Coaching at DSU Many of you include Houzz in your marketing efforts, but have you created a profile that will “connect” with your “ideal…
Read MoreHow Scary is Your Cash Flow?
I’ve heard from a few designers lately that their cash flow is very low right now. Why is that? There are many reasons: There was some time in the past…
Read MoreDo You Enjoy the Hunt for Interior Design Clients? Part 2
In the first part of the series, I asked if you enjoy the hunt for interior design clients. Here are some questions to contemplate whether you are a seasoned veteran,…
Read MoreDo You Enjoy the Hunt for Interior Design Clients? Part 1
You have to enjoy the hunt for interior design clients or your business will falter and/or fail. I’ve discussed this “non-negotiable” with many designers that come to me for coaching…
Read More10 Ways to Create Happy Interior Design Client Relationships and Avoid Disasters
Creating happy client relationships and preventing disasters is an important goal for interior designers because one unhappy client will tell up to ten other people. I’ll start with ten tips…
Read MoreTaking A Break Will Increase Your Creativity
If you’re like most interior designers, you feel as if you never have enough time to get your work done, and you’re constantly feel “behind” with an avalanche of competing…
Read MoreThe Biggest Mistake Interior Designers Make with Fees, Part 4
If you missed our earlier articles about mistakes interior designers make with fees, be sure to read them for the “full picture.” The articles are listed at the bottom…
Read MoreThe Biggest Mistake Interior Designers Make with Fees, Part 3
Not offering tiered pricing and services is the third mistake interior designers make with fees. The model of offering an hourly fee and mark-up is one of the least…
Read MoreThe Biggest Mistake Interior Designers Make with Fees, Part 2
Not doing a good job of qualifying clients with effective questions that help uncover potential problems before developing a design proposal is mistake #2. What are some of the…
Read MoreThe Biggest Mistake Interior Designers Make with Fees, Part 1
I’ve been guilty of this before, and it usually happens when I am swamped with work. This is also one of the reasons so many interior designers lose money.…
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