Clients

Every now and then a designer contacts me for advice on dealing with a client who has taken their product recommendation and purchased it themselves online or directly from the vendor. Fortunately, this does not happen often, although with so much product easily available through the Internet it happens more often than it used to.…

At any point in a design project the client may raise objections.  They may feel the budget or your fees are too high.  They may not like the design concept or the colors you’ve chosen.  They may refuse to accept an item you have purchased for them.  You may feel confused, frustrated, angry, or even…

By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University Do find yourself asking: “Why did the other interior designer got the job?” It can be hard to understand why the other designer got the job and you didn’t. Even when you know you are the best designer for…

Experience is the new luxury.  Affluent consumers are spending more on travel, resorts and fine dining, less on luxury goods and home furnishings.  For interior designers, that means you need to rethink your marketing strategy.  Instead of promoting your access to custom and to-the-trade-only products, or showing them pictures of someone else’s project, offer them…

According to a  trend report from Unity Marketing published in 2015, Affluents Online:  A Generational Perspective of How Affluents Use the Internet in their Luxury Lifestyles,  shows that since 2015 retail sales have grown steadily at 17% while online shopping has doubled. “Online e-commerce is the growth darling at retail, continuing a steady upward trend…