Clients
Are Your “Affluent Client” Ready?
By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University Clients come in all varieties, it’s true. Some of my best clients and some of my worst clients have been very well off financially. Still, as a group, affluent clients have certain traits that we as designers need to…
Read MoreWhy Nightmare Clients Cost You Money
Designers don’t want nightmare clients, but when business is slow, it is tempting to take any client because it seems like a better idea than having no clients. Is it worth taking a difficult client just to pay the bills? My answer is a resounding “NO!” Here are a few red flags that warn you…
Read MoreReady For More Clients, More Profit, More Freedom?
By Gail Doby, ASIDCVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University If you’re like most designers, you’re rushing to get projects installed for the holidays, and you’re feeling the stress of preparing for holiday activities with your friends and family. And, at the back of your mind, you know that 2017…
Read More5 Suggestions to Find and Attract Your Ideal Client
1. Define Who You Are Have you clearly defined who you are? Hopefully you will admit that you can’t be one-size-fits-all taking any clients who will hire you. But you won’t be able to attract those ideal clients if you can’t define your business and what you do best. What do you answer when someone…
Read More4 Tips to Attract Wealthy Clients
By Drue Lawlor, FASID Director of Coaching, Gail Doby Coaching & Consulting & Design Success University Photo by Dana McGrath Probably the first question to ask – have you defined what you mean by “wealthy” in the profile of your ideal client? Do these “wealthy” clients come from new money or old money and more…
Read MoreCheck in Before You Check Out
You talk with your clients, send them emails or texts, and maybe give them periodic progress reports. But are you communicating with them? We all know the difference between hearing and listening, but we forget sometimes the difference between telling and understanding. Just because you said it or put it in writing doesn’t mean the…
Read MoreThe Big Reveal: How to Do a Great One
You want your clients to have a great experience throughout their entire project. Most of all, you want to wow them with the finished interior. This is your, and their, big moment, the payoff for their investment and your hard work. Make it one they will never forget. To maximize the impact of the great…
Read MoreThe Power of Pre-Framing for Interior Designers
Even if you haven’t heard of pre-framing, I’m sure you have experienced it. Think about when you are having a discussion with a prospective client and at the end of the conversation, you realize you have allowed yourself to be put in the position of having to defend how you charge — and you did…
Read MoreNever Miss Another Deadline
By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University Fulfilling your obligations is the mark of a true professional, and that includes meeting deadlines. If you struggle to keep on top of your commitments, take some time to think about what’s getting in your way. It usually comes…
Read MoreWalking the Path to “Yes”
Trial lawyers have a basic rule of thumb that says never ask a witness a question you don’t already know the answer to. In sales, a similar maxim might be to never allow the client to gain control of the conversation. Of course, you need to listen carefully and understand what the client wants. All…
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