Posts Tagged ‘Clients’
Acting with Confidence Will Help You Close More Design Clients
By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University Do find yourself asking: “Why did the other interior designer got the job?” It can be hard to understand why the other designer got the job and you didn’t. Even when you know you are the best designer for…
Read MoreTake Your Client on a Design Journey
Experience is the new luxury. Affluent consumers are spending more on travel, resorts and fine dining, less on luxury goods and home furnishings. For interior designers, that means you need to rethink your marketing strategy. Instead of promoting your access to custom and to-the-trade-only products, or showing them pictures of someone else’s project, offer them…
Read MoreWhere Affluent Clients are Shopping
According to a trend report from Unity Marketing published in 2015, Affluents Online: A Generational Perspective of How Affluents Use the Internet in their Luxury Lifestyles, shows that since 2015 retail sales have grown steadily at 17% while online shopping has doubled. “Online e-commerce is the growth darling at retail, continuing a steady upward trend…
Read MoreHow To Nicely Say “No” To Non Ideal Clients
How do I politely tell a non-ideal client that we are not a good fit? I am asked so often how to answer this question that I thought it would be a good idea to address it in this article. What you ultimately want to accomplish in this scenario is to be authentic, handle the…
Read MoreDeveloping a “Golden Ticket” Referral Program
By Drue Lawlor, FASID Director of Coaching, Gail Doby Coaching & Consulting & Design Success University Do you, like so many business owners, spend a great deal of time and money on advertising, networking to meet prospective new clients, and searching for new ways to reach prospective clients? And yet, how many of you really…
Read MoreTips for Working with Affluent Interior Design Clients
I want to chat with you about affluent client psychology. A while back we got to hear from Karen Fisher with Designer Previews at one of our design summits. Her insights about how wealthy clients think about interior designers are timeless. Here are my biggest take-aways from Karen’s talk 1. They’re intimidated by both interior…
Read MoreEffectively Handling Clients That Say You’re Too Expensive
It can be awkward when a prospective client asks you “Why are designers so expensive?” If you make the mistake of turning down the project because of this question you just might be pushing a good client away. Try to not let this question irritate you as your answer may end up coming across as…
Read MoreHow to Create the Illusion of A Bigger Business
Many designers work alone and feel that their clients don’t value them as much as if they were in a nice studio or office. Today’s clients are more pragmatic and understanding, but at the same time, they want great service and a great experience. One of my wonderful VIP clients told me about a telephone…
Read More10 Ways to Create Happy Interior Design Client Relationships and Avoid Disasters
Creating happy client relationships and preventing disasters is an important goal for interior designers because one unhappy client will tell up to ten other people. I’ll start with ten tips for now – feel free to share your own best practices, too. The business of interior design is full of potential landmines, and many are…
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