Interior Design Business
Where Does Client Loyalty Come From?
By Drue Lawlor, FASID Gail Doby Certified Coach & Director of Coaching at DSU If you are focusing on and attracting your ideal clients they you naturally want to develop…
Read MoreHow To Write A Team Job Description
One of the difficulties of managing a team is monitoring and evaluating the performance of individual team members. At the end of the day, who do you hold responsible for…
Read MoreHow to Start a Conversation with Your Interior Design Prospects
It’s can be tricky starting up a conversation with a prospect. The first piece of advice I’d give you is to know what your relationship is with the person you…
Read MoreTips for Working with Affluent Interior Design Clients
I want to chat with you about affluent client psychology. A while back we got to hear from Karen Fisher with Designer Previews at one of our design summits. Her…
Read MoreEffectively Handling Clients That Say You’re Too Expensive
It can be awkward when a prospective client asks you “Why are designers so expensive?” If you make the mistake of turning down the project because of this question you…
Read MoreHow to get a flood of referrals with the “Unforgettable Postcard”
I’ll bet you like most other interior design business owners use networking to connect with potential clients. You start out by signing up for a local Chamber of Commerce, Rotary,…
Read MoreEarnings Modest for Most Design Firms
While a handful of interior designers are attracting lucrative projects and media attention, most design firms are just getting by. Of the designers who responded to our 2014-15 Interior Design…
Read More3 Ways Interior Designers Fail at Personal Branding
Creating a personal brand is essential for interior designers. If your clients are going to work with you, they need to understand who you and that value that you bring.…
Read MoreAre You a Known Brand in Your Market?
By Gail Doby, ASID If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It…
Read MoreA Great Article in Pricing Strategy … Applies to Interior Designers Too!
How Much Should That Doggie in the Window Be? by Bill Glazer According to surveys conducted by INC. Magazine, nearly 60% of all businesses set their prices based on their…
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