Marketing
Plan Your Marketing Calendar and Budget
The New Year, of course, always offers a wonderful opportunity to make resolutions for the upcoming year, and one of the most valuable resolutions you could make for your business is to evaluate and improve your marketing– but sticking with those resolutions can often be challenging! Two possible reasons those resolutions seem to disappear could…
Read MoreHow Important is Social Media for Your Design Business?
Wondering if you need to invest your time and energy into Social Media Marketing? My answer to you is that it all depends…. Depends on what? Well, you need a few things in place to make it all worthwhile: An overall marketing plan A way to measure your results from your efforts Done right, social…
Read More7 Recommended Marketing Tasks For Your Interior Design Business
I often get asked this question: What marketing tasks should I consider that will make a big impact on my business? Here my list of 7 things that I recommend you consider when planning your marketing budget: 1. Photography Think about how many projects do you intend to photograph and how you will use those…
Read MoreHow to Start a Conversation with Your Interior Design Prospects
It’s can be tricky starting up a conversation with a prospect. The first piece of advice I’d give you is to know what your relationship is with the person you are talking to… Are they a good friend that you’ve known for years? Are they someone you haven’t see for a while? Are they someone…
Read MoreAre you the reason you’re attracting penny pinching clients?
One of the most important things we focus with our clients is their mindset. Why you might ask? Because frankly your mindset either works for you or against you. All too often we hear “Why am I attracting penny pinching clients? We teach how to get your mindset working for you, so you can build…
Read MoreThe Best Social Media Marketing Platform For Interior Designers
Are you confused about what is the best social media marketing platform for interior designers? It’s hard to keep up with all the social media outlets. New ones are coming online all the time, and some are better suited for certain purposes than others. Instagram has captured a lot of attention in the design community…
Read MoreAre You a Known Brand in Your Market?
By Gail Doby, ASID If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because it is more comfortable to promote…
Read MoreA Great Article in Pricing Strategy … Applies to Interior Designers Too!
How Much Should That Doggie in the Window Be? by Bill Glazer According to surveys conducted by INC. Magazine, nearly 60% of all businesses set their prices based on their competitors’ prices. Another 30% set them based on some kind of “cost plus” formula. I can ONLY imagine that this is also what is taught…
Read MoreAvoiding Client Nightmares, Part 2
We talked last week about things you can do and look for to prevent clients from turning into nightmares. You can reference the points we discussed HERE. Today, we’re going to touch on clues you can look for and the questions you can ask Clues Watch for one spouse to dominate the conversation, talking…
Read MoreAvoiding Client Nightmares, Part 1
According to Keith Granet, consultant to celebrity interior designers and architects, the biggest reason interior designers go out of business is working with nightmare clients. Have you worked with nightmare clients before? I have. I remember the sleepless nights, panicky feelings about not getting paid, and in some cases actually had a few clients…
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