Marketing
Social Media: Showcase your Personal Brand
When you click on an Instagram page, Pinterest Profile or Facebook page, what’s the first thing you see? Take note of what you’re looking at. Is it the bio or the cohesiveness of the images? When people find your profiles, first impressions are KEY. In a matter of seconds, people will leave your page if…
Read MoreBlogging: Is It Worth It?
Interior designers have many ways of reaching out to their fans and prospective clients through various internet and social media platforms. Those curious about your design aesthetic will check you out on Instagram, Pinterest or Houzz. Those seeking client reviews will look for you on Facebook or Twitter. Those wanting more details about your services…
Read MoreCreate Your Marketing Ecosystem
In today’s online marketing environment, with so many venues and social media platforms, how do you decide where to put your efforts? If you try to be everywhere, you can wind up diluting your presence so that it has very little impact. If you are too selective, you may lose out on connecting with potential…
Read MoreMarketing 101
By Nick May Owner at Walls By Design and Podcast Host at The Chaise Lounge What is Marketing? I’m a marketing major, but for the longest time didn’t truly understand what marketing was all about. Over time, I’ve created my own definition. Marketing is anything that communicates your value proposition. A marketing friend of-mine always…
Read MoreAre You Marketing 10 Hours a Week?
Whenever designers tell me they are not satisfied with the amount of work they are getting or with how much they are earning, my first question is, “How much marketing are you doing?” Why? Because I know from years of counseling and conducting surveys that most designers do shockingly little marketing. And yet they wonder…
Read MoreHow to Promote Your Small Business For Free
As any small business owner knows it’s not always about how great your product is, it’s about how many people know your business exists. So how can any small business afford to promote itself? Maybe with one of these same cost-free ways that many other small businesses have in the past. Partner up Depending on…
Read MoreWhy Is Marketing So Hard?
Marketing is a numbers game, and there is no guarantee how the numbers will turn out. You could send out a thousand direct mail pieces and maybe get only a dozen responses. Or you could select a small group of highly qualified prospects to contact personally and possibly gain several new clients. It is that…
Read MoreBuild your door… Instagram secrets to attract ideal clients
What if you could do something that you enjoy that easily generates ideal clients leads? “If opportunity doesn’t knock, build a door.” – Milton Berle Many designers are confused about how to build a steady stream of ideal clients for their business, and if they had that, it would solve many problems. Is building a…
Read MoreIs Using Social Media A Waste of Time?
There’s no question that social media have become a major channel for marketing, public relations and customer service. For most businesses large and small, having some kind of social media presence, along with a website, is a must. However, most businesses are not all businesses, and perhaps you’re wondering whether social media is where you…
Read More10 Reasons Why Your Marketing Plan Is Failing
Marketing when done well attracts your prospects and repels non-ideal clients. Well executed marketing makes selling irrelevant. How do you know your marketing plan is failing? If you constantly worry about where your next client is coming from and you wonder how to attract a steady stream of your ideal clients, then your marketing plan…
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