Posts by Pearl Collective
Succeed Like an Olympian: Train More Than You Play
The 2020/2021 Summer Olympics in Tokyo may go down in history as one like no other. Yet despite the many setbacks and upheavals, and even without roaring crowds of tens…
Read MoreGenius Exchange 2021 Event Recap | Virtual Event, Real Moments
Breakthrough was the theme of this year’s Genius Exchange, which took place July 16 -17. The meeting was virtual, but the “aha” moments were very much real. Participants came away…
Read MoreImplement Systems in Your Business to Stay Sane
Imagine if every time you sat behind the wheel of your car the controls had changed and you had to learn how to operate it all over again. On a…
Read MoreTeamwork is the Ultimate Shortcut
I’ve frequently heard busy designers say, “if only I could clone myself.” If only. I admit I’ve often wished I could add more hours to the day. I wish. As…
Read MoreA Successful Business is Your Real Art
If I were to ask you how do you think of yourself, as an interior designer who has a business or as a business owner who offers design services, what…
Read MoreBrand Evolution
In today’s podcast, Gail and Erin relate the brand journey their business has been through over the years. Recently, as they developed a 10-year vision for the business, they realized they would need to re-brand once again to reflect new aspects they are adding and how the business will change.
Read MoreWhat is Relationship Marketing?
By far the way most design firms acquire new clients is through referrals. Most of those referrals come from satisfied clients. But there are only so many of them. So…
Read MoreYour Home Away From Home at Market
With so much to see and so much territory to cover, it can be a challenge for weary designers to find a place to roost at High Point Market. Universal Furniture has got you covered, with food, drink, a place to store your stuff, learning events, welcoming staff, and a huge showroom offering something for everyone. In this podcast Gail and Erin chat with Neil Mackenzie, vice president for marketing, Universal Furniture, High Point, North Carolina.
Read MoreKnow Your Numbers
In this podcast, Gail is joined by Nick May, host of the interior design business podcast “The Chaise Lounge”. Do you know how much profit your business is making? Do know what your business is worth? Do you know how much you owe and how much is owed to you? If you don’t know where your numbers are, you could be heading for big trouble.
Read MorePlanning for Profit
It’s called the bottom line, but for a business owner it should be top-of-mind. I’m talking about net profit, the money that you get to keep after all the bills,…
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