Finding Your Unique Selling Proposition

First and foremost, let’s start with what USP means. A unique selling proposition is the one thing that makes your business better than the competition. It’s a specific benefit that makes your business stand out when compared to other businesses in your market. Successfully targeting your USP can make all the difference for your business.…

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Networking Like a Pro

As an Interior Designer, networking locally is a vital part of growing your business. Proper networking will ensure you are known locally and will continue to gain new clients. Meaningful relationships with others in your community will establish you as a qualified designer in your industry. So, here are a few great ways to network…

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Good Project Photography

Photo Credit: DesiLu Good photography is an absolute must for every interior designer. This is the content that your prospective clients will see. A bad photo can turn prospective clients away, even if the design is amazing. You pour hundreds of hours into each project so having at least a few photographs is essential to…

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What is your Value Proposition?

Photo Credit: DesiLu I talk a lot about marketing, but when I talk to designers, many of them don’t really know what I am talking about…specifically. When I interview designers on my podcast, I often get: “We don’t really spend any money on marketing.” To which I respond: “So you don’t have a website? No…

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ABM: Always Be Marketing

I’m not the first person to use this acronym, but it is one I talk a lot about. In my opinion, the most common reason businesses fail is by not acquiring enough incoming sales. I’m not saying marketing solves all problems (just ask Gail), but it does cover a multitude of sins in your business.…

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Digital Content for your Landing Page: Image and Video

When you enter a website, what’s the first thing you see? Is there a video catching your attention? Does the business tell you what they offer? When people find your site, first impressions are important to consider – that’s often the first opportunity to communicate your brand. In a matter of seconds, people will leave…

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Social Media: Showcase your Personal Brand

When you click on an Instagram page, Pinterest Profile or Facebook page, what’s the first thing you see? Take note of what you’re looking at. Is it the bio or the cohesiveness of the images? When people find your profiles, first impressions are KEY. In a matter of seconds, people will leave your page if…

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Why YOU Should Be Showing Up at Market

Last month, I wrote about building a personal brand and the benefits that can follow. Now we’ll go a step further to explain why showing up at market is crucial to becoming recognizable, connecting with movers and shakers, and creating opportunities. Everyone loves market. Whether you’re at High Point, Las Vegas, or BDNY, the food,…

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Marketing 101

By Nick May Owner at Walls By Design and Podcast Host at The Chaise Lounge What is Marketing? I’m a marketing major, but for the longest time didn’t truly understand what marketing was all about. Over time, I’ve created my own definition. Marketing is anything that communicates your value proposition. A marketing friend of-mine always…

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