Finding Your Unique Selling Proposition

First and foremost, let’s start with what USP means. A unique selling proposition is the one thing that makes your business better than the competition. It’s a specific benefit that makes your business stand out when compared to other businesses in your market. Successfully targeting your USP can make all the difference for your business.…

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Networking Like a Pro

As an Interior Designer, networking locally is a vital part of growing your business. Proper networking will ensure you are known locally and will continue to gain new clients. Meaningful relationships with others in your community will establish you as a qualified designer in your industry. So, here are a few great ways to network…

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Good Project Photography

Photo Credit: DesiLu Good photography is an absolute must for every interior designer. This is the content that your prospective clients will see. A bad photo can turn prospective clients away, even if the design is amazing. You pour hundreds of hours into each project so having at least a few photographs is essential to…

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What is your Value Proposition?

Photo Credit: DesiLu I talk a lot about marketing, but when I talk to designers, many of them don’t really know what I am talking about…specifically. When I interview designers on my podcast, I often get: “We don’t really spend any money on marketing.” To which I respond: “So you don’t have a website? No…

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Social Media: Showcase your Personal Brand

By Nick May Owner at Walls By Design and Podcast Host at The Chaise Lounge When you click on an Instagram page, Pinterest Profile or Facebook page, what’s the first thing you see? Take note of what you’re looking at. Is it the bio or the cohesiveness of the images? When people find your profiles,…

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