Which Business Model is Right for You?

Have you taken the time to ask yourself what business model is right for you, for your lifestyle and for the vision you have for your business?  Is your business controlling you or are you in control of your business?  Does it allow you time for other priorities in your life – family, friends, community,…

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Brand Evolution

In today’s podcast, Gail and Erin relate the brand journey their business has been through over the years.  Recently, as they developed a 10-year vision for the business, they realized they would need to re-brand once again to reflect new aspects they are adding and how the business will change. 

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What is Relationship Marketing?

By far the way most design firms acquire new clients is through referrals.  Most of those referrals come from satisfied clients.  But there are only so many of them.  So if you’re looking to grow your business, how do you increase the number and frequency of referrals?  You can do it through what I call…

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Planning for Profit

It’s called the bottom line, but for a business owner it should be top-of-mind.  I’m talking about net profit, the money that you get to keep after all the bills, salaries, taxes, insurance, and other expenditures have been paid.  If you’re not reaping a healthy profit for your labors, you’re probably underpaid and you could…

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What is Your Design Philosophy?

Photo credit: Emily Wilson The first question is – do you have a design philosophy? And if not, what is driving your business? Your design philosophy is key because it should drive everything you do and every decision you make in your business. It should represent what you stand for and it should be written…

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Refine Your Business Vision

Refine Your Business Vision

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting If you’ve been running an interior design business for some time, you have a pretty good idea of what works and doesn’t work for you. You’ve achieved a certain level of success and managed to maintain it year in and year out.…

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Kicking Off Your Year

Celebrate 2020!

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Here we are, kicking off a new year and a new decade. We can’t help but wonder what they might have in store for us. One thing is for sure. It’s up to us to make the most of whatever it is.…

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Gratitude Grows Your Business

Gratitude

By Drue Lawlor, FASID As many are in the midst of celebrating the Christmas season and thinking ahead to the New Year, it’s a perfect time to stop and reflect on that for which you can be grateful – both in your personal and professional life… Gratitude Grows Your Business! As you make your “gratitude…

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Shopping for Spouses

Shopping For Spouses

Let me first clear up any possible confusion. I am not offering dating advice. If you are in the market for a spouse, you need to scroll to the next article. Seriously though, I do want to talk about doing more to engage spouses in the interior design process. They often are overlooked but have…

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