Posts Tagged ‘business of interior design’
Top 10 Marketing Ideas for Interior Designers
Build a professional website Interior design firms rely on their websites to create a great first impression. Your website content is your chance to show potential clients your work and what they can expect from you as a designer. Secure your domain name for your website from a reliable web host. Create a domain name…
Read MoreThank Your Clients
By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting As we stop to take time to reflect upon and give thanks for all the many good things in our lives, think back over the previous eleven months. When was the last time you said “thank you” to a client for no…
Read MoreConfronting Problems Head On
By Drue Lawlor, FASID Director of Coaching at GDCC Solving problems lies at the very heart of doing design. Clients come to us with a set of problems. For whatever reason, their homes or businesses are not working for them, and they want us to make them better. We provide them with design solutions to…
Read MoreTechnology Tools For Your Business
Work smarter rather than harder – and have fun doing it! Make it a point to incorporate technology that can help you and your design team be more productive in all areas of your business. You will find that there are programs out there that save you time (hence, money) while also creating a more…
Read MoreWhat Is Your Business Culture Like?
If you were to conduct a 360-degree evaluation of your business, what words would your employees, vendors, service providers, and clients use to describe your firm’s organizational culture? Empowering? Supportive? Welcoming? Responsive? Or, controlling? Micromanaging? Hierarchical? Toxic? When it comes to key interpersonal success factors—such as communication, trust, loyalty, respect—organizational culture trumps policies, pronouncements and…
Read MoreMaking Tough Decisions
Being the boss is not always the greatest job in the world, especially when it comes to having to make the tough calls. They often are stressful and can generate a lot of bad feelings you’d rather not deal with. Still, the worst thing you can do is try to avoid them. Like other obstacles…
Read MoreWhat is your Value Proposition?
Photo Credit: DesiLu I talk a lot about marketing, but when I talk to designers, many of them don’t really know what I am talking about…specifically. When I interview designers on my podcast, I often get: “We don’t really spend any money on marketing.” To which I respond: “So you don’t have a website? No…
Read MoreTime to Overhaul Your Business?
By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Photo Credit: DesiLu Strange as it may sound, when businesses reach the peak of their lifecycle is when they need to start thinking about what comes next. Why? Because if they don’t reinvent themselves they will plateau and then begin to decline.…
Read MoreThe Importance of Hiring A Great Photographer
Photo Credit: John Stoffer Just as designers feel that there is a great return on the client’s investment if they hire a professional interior designer, designers should also translate that into the value of hiring a great photographer. The importance of having high quality images to attract clients cannot be stressed highlight enough. What do…
Read MoreGetting Published — Is It Important?
By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Photo Credit: Katie Klein The next best thing to experiencing great interior design is viewing images of great interior design. We all know those images don’t tell the whole story about the spaces we create. They may even give a false impression…
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