Posts by Gail Doby
Tips for Working with Affluent Interior Design Clients
I want to chat with you about affluent client psychology. A while back we got to hear from Karen Fisher with Designer Previews at one of our design summits. Her…
Read MoreMaking Accountability Easier
How do you handle an employee or client who repeatedly fails to meet deadlines, appointments or project targets? It seems that no matter how much you complain, threaten, scold, sympathize,…
Read MoreHow’s It Working Out For You So Far This Year?
We’re in a mastermind group that we joined in mid November, and the leader sent an email on Monday asking what our “wins” were since joining the group. I made…
Read MoreEffectively Handling Clients That Say You’re Too Expensive
It can be awkward when a prospective client asks you “Why are designers so expensive?” If you make the mistake of turning down the project because of this question you…
Read MoreHow to get a flood of referrals with the “Unforgettable Postcard”
I’ll bet you like most other interior design business owners use networking to connect with potential clients. You start out by signing up for a local Chamber of Commerce, Rotary,…
Read MoreAre you the reason you’re attracting penny pinching clients?
One of the most important things we focus with our clients is their mindset. Why you might ask? Because frankly your mindset either works for you or against you. All…
Read MoreThe Best Social Media Marketing Platform For Interior Designers
Are you confused about what is the best social media marketing platform for interior designers? It’s hard to keep up with all the social media outlets. New ones are coming…
Read MoreEarnings Modest for Most Design Firms
While a handful of interior designers are attracting lucrative projects and media attention, most design firms are just getting by. Of the designers who responded to our 2014-15 Interior Design…
Read More3 Ways Interior Designers Fail at Personal Branding
Creating a personal brand is essential for interior designers. If your clients are going to work with you, they need to understand who you and that value that you bring.…
Read More5 Step Goal Setting Process for Business Success
As 2015 draws to a close, everyone traditionally focuses on sitting down and setting goals for the upcoming year. Instinctively, we all know that goal setting is a powerful means…
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