Brand
3 Keys to Building Your Interior Design Brand
Your brand is one of the most powerful tools you have to attract and engage clients. With so many channels available today to communicate with prospective clients and market your…
Read MoreFinding Your Unique Selling Proposition
First and foremost, let’s start with what USP means. A unique selling proposition is the one thing that makes your business better than the competition. It’s a specific benefit that…
Read MoreBranding Your Business
By Nick May Owner of Walls by Design The first thing that usually comes to mind when branding is mentioned is a logo and name. These are integral parts of…
Read MoreDo You Have A Brand Or A Business?
By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Photo Credit: @bakerbroductions How do most of your clients find you? Do they seek you out, or…
Read MoreIs Your Brand Cohesive?
By Drue Lawler, FASID Director of Coaching at Gail Doby Coaching & Consulting Photo Credit: DesiLu Some people talk about branding in the abstract, but it is very real and…
Read MoreYour Online Bio: Is it a Help or Hindrance?
By Fred Berns Business By Design, Inc Photro Credit: DesiLu Photography .Those who need to know you, don’t. Your top prospects don’t. Your website visitors don’t. Vendors and suppliers don’t.…
Read MoreWhy You Need a Unique Value Proposition For Your Business
We hear this often from interior designers: “My clients do not truly value what I do/offer, how can I help them to understand how working with me can help them?”…
Read More3 Ways Interior Designers Fail at Personal Branding
Creating a personal brand is essential for interior designers. If your clients are going to work with you, they need to understand who you and that value that you bring.…
Read MoreAre You a Known Brand in Your Market?
By Gail Doby, ASID If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It…
Read MoreSpeaking To Brand Yourself
I just returned from High Point Market and barely saw any new products because I was so busy booking speaking opportunities for next year, and meeting potential sponsors for our…
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