Posts Tagged ‘interior design marketing’
Social Media Tips for Interior Designers
For most interior designers social media has become an integral part of their marketing campaign, but are you using it effectively to positively affect your bottom line? Let’s look at some tips to make sure you are making the most of your social media presence. Though there are numerous social media platforms, your goal is…
Read MoreIs Your Design Firm Using Video? Here’s Why it Should
We are rapidly becoming a nation of viewers. Industry data indicate that some 245 million Americans regularly view online video content. On average viewers spend 100 minutes a day and up to 16 hours a week watching videos of some sort. In 2021, 96 percent of consumers increased their video viewing time, and 90 percent…
Read MoreLocal SEO Guide for Interior Designers
These days, even clients who rely more on referrals or word-of-mouth when selecting a designer spend some time online. They scan project images and scope out local firms, whether it’s their websites, social media pages, or listing in a designer directory. You want to be sure that when they’re searching “interior designers in [my town]”…
Read MoreWhy You Shouldn’t DIY Your Marketing
We all know the reasons why some consumers prefer to attempt to do their own home improvements. It’s less expensive. They can do it at their own pace and on their own time. Even if they’re willing to work with a pro, they aren’t sure who they should hire, whether they will be reliable, and…
Read MoreThe Technology that Keeps GDCC Running Smoothly
Are you taking advantage of available software to more effectively and efficiently manage your business? Here is a quick review of software that GDCC uses and that you may want to consider integrating into your business if you are not currently doing so. Business Tool Suite G Suite is a product set including Gmail, Google…
Read MorePlanning Your Marketing Strategy
Is your marketing strategy ready for 2020? Do you even have a marketing plan that identifies your marketing strategies? Hopefully, you will accept some advice as you gear up for your 2020 marketing strategies. First of all review and evaluate your marketing efforts in 2019. Make a list and identify which, if any, strategies you…
Read MoreFocus on One Marketing Strategy At A Time
By Drue Lawlor, FASID Director of Coaching, Gail Doby Coaching & Consulting Are you constantly jumping from one marketing strategy to another? Do you even have an marketing plan to identify your marketing strategies? For those of you who have participated in our seminars or events, you have heard us refer to SMART goals –…
Read MoreAre You a Known Brand in Your Market?
By Gail Doby, ASID If you are like most designers, you have a passion for your work, and yet you don’t see your business or yourself as a “brand.” It is actually a good idea to think of your design work and your business as a “brand.” Why? Because it is more comfortable to promote…
Read MoreGetting More Prospects Or Clients
What would it take to double your business? It might take less than you think. Two-thirds of the designers who participated in this year’s Interior Design Fee & Salary Survey said they needed to convert more prospects into clients. The question is, do you need a higher rate of conversions or do you need more…
Read MoreDesigners Top Challenges
Industry indicators show a definite upswing in interior design business activity this year. But the word on the street gives a picture that is more mixed. Some designers are very busy, while others still struggle to land more than minor projects and consultations. Earlier this year, in our Interior Design Fee & Salary Survey, we…
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