Posts Tagged ‘Marketing’
Marketing Makeover
By Drue Lawlor, FASID Director of Coaching at Gail Doby Coaching & Consulting Photo Credit-@bakerbroductions “Marketing is a contest for people’s attention.” ~Seth Godin It’s a brand new year and the perfect time to look back at 2018, evaluate your marketing plan – what was successful and worth repeating as well as what may need…
Read MoreDigital Content for your Landing Page: Image and Video
When you enter a website, what’s the first thing you see? Is there a video catching your attention? Does the business tell you what they offer? When people find your site, first impressions are important to consider – that’s often the first opportunity to communicate your brand. In a matter of seconds, people will leave…
Read MoreMarketing: How to Creatively Distinguish Your Business
By Nick May Owner at Walls By Design and Podcast Host at The Chaise Lounge We live in a challenging time to grow and market a business. Twenty years ago, when I was just starting to build an exterior painting firm, you had to spend thousands on an enormous Yellow Pages advertisement for people to…
Read MoreMarketing 101
By Nick May Owner at Walls By Design and Podcast Host at The Chaise Lounge What is Marketing? I’m a marketing major, but for the longest time didn’t truly understand what marketing was all about. Over time, I’ve created my own definition. Marketing is anything that communicates your value proposition. A marketing friend of-mine always…
Read MoreAre You Marketing 10 Hours a Week?
Whenever designers tell me they are not satisfied with the amount of work they are getting or with how much they are earning, my first question is, “How much marketing are you doing?” Why? Because I know from years of counseling and conducting surveys that most designers do shockingly little marketing. And yet they wonder…
Read MoreFocus on One Marketing Strategy At A Time
By Drue Lawlor, FASID Director of Coaching, Gail Doby Coaching & Consulting Are you constantly jumping from one marketing strategy to another? Do you even have an marketing plan to identify your marketing strategies? For those of you who have participated in our seminars or events, you have heard us refer to SMART goals –…
Read MoreIs Using Social Media A Waste of Time?
There’s no question that social media have become a major channel for marketing, public relations and customer service. For most businesses large and small, having some kind of social media presence, along with a website, is a must. However, most businesses are not all businesses, and perhaps you’re wondering whether social media is where you…
Read More7 Tips to Strategize for 2017
By Drue Lawlor, FASID Director of Coaching, Gail Doby Coaching & Consulting & Design Success University Of course you want to start 2017 on a positive note, but to do so, you need to use the remainder of 2016 to set “reachable” goals – in other words, goals that are specific, strategic and measurable. Gather…
Read More7 Recommended Marketing Tasks For Your Interior Design Business
I often get asked this question: What marketing tasks should I consider that will make a big impact on my business? Here my list of 7 things that I recommend you consider when planning your marketing budget: 1. Photography Think about how many projects do you intend to photograph and how you will use those…
Read MoreDeveloping a “Golden Ticket” Referral Program
By Drue Lawlor, FASID Director of Coaching, Gail Doby Coaching & Consulting & Design Success University Do you, like so many business owners, spend a great deal of time and money on advertising, networking to meet prospective new clients, and searching for new ways to reach prospective clients? And yet, how many of you really…
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