Posts Tagged ‘Marketing’
What Kind of Manager are You?
Many designers start their design firms with little if any business education and may not have any experience in managing a team. So when they realize the necessity of building a team for the success of their business it can be a challenge. Managers need to take command, have a vision and encourage the engagement…
Read MoreWhich Business Model is Right for You?
Have you taken the time to ask yourself what business model is right for you, for your lifestyle and for the vision you have for your business? Is your business controlling you or are you in control of your business? Does it allow you time for other priorities in your life – family, friends, community,…
Read MoreMarketing for the Holidays & Beyond in a Covid World
Now is definitely the time to create interest with your clients in preparation for the holidays and beyond. The conversation can focus on the upcoming holidays but also on how their home is working and will continue to work for them in the New Year. Now is the time to reach out with ideas through…
Read MoreWhy Market When You are “Too Busy”
Photo Credit-Stark Photography Many designers tend to think that marketing is what you do when you “have time”. So often when we are busy we focus on being busy and getting the projects completed and then when we are not busy we focus on searching for business and trying to madly market for instant results.…
Read MoreWhere Do You Meet Target Clients?
Photo Credit: Emily Wilson Photography Well, you did a thorough job of completing your Ideal Client Profile(s) – but then what? Rather than letting them linger deep in your computer files, use them as you make decisions in your business – particularly in your marketing. One very important way to use those profiles is in…
Read MoreTop 10 Marketing Ideas for Interior Designers
Build a professional website Interior design firms rely on their websites to create a great first impression. Your website content is your chance to show potential clients your work and what they can expect from you as a designer. Secure your domain name for your website from a reliable web host. Create a domain name…
Read MoreUnderstanding your Marketing ROI
At the most basic level, return-on-investment or ROI compares the amount of money you spend on a marketing campaign with the amount of revenue you gain from it. And this can prove to be quite tricky, so we’ve compiled a few tips on understanding your marketing ROI. One of the first steps in tracking ROI…
Read MoreWhat is your Value Proposition?
Photo Credit: DesiLu I talk a lot about marketing, but when I talk to designers, many of them don’t really know what I am talking about…specifically. When I interview designers on my podcast, I often get: “We don’t really spend any money on marketing.” To which I respond: “So you don’t have a website? No…
Read MoreABM: Always Be Marketing
I’m not the first person to use this acronym, but it is one I talk a lot about. In my opinion, the most common reason businesses fail is by not acquiring enough incoming sales. I’m not saying marketing solves all problems (just ask Gail), but it does cover a multitude of sins in your business.…
Read MorePodcasting: The New PR
By Nick May Owner at Walls By Design and Podcast Host at The Chaise Lounge In the digital age we are now living in, PR no longer solely consists of mentions on the radio or television, a spot in a newspaper or magazine, press releases or events. We can now swiftly use social media, and…
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