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Marketing

7 Steps to Revive Your Marketing Plan

By Pearl Collective | 0

Marketing plans, like interiors, need some freshening up every now and then. After a while, they become too familiar and fail to attract interest. If you’ve noticed lately that your…

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Social Media Tips for Interior Designers

By Drue Lawlor | 1

For most interior designers social media has become an integral part of their marketing campaign, but are you using it effectively to positively affect your bottom line? Let’s look at…

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Is Your Design Firm Using Video? Here’s Why it Should

By Pearl Collective | 0

We are rapidly becoming a nation of viewers. Industry data indicate that some 245 million Americans regularly view online video content. On average viewers spend 100 minutes a day and…

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Local SEO Guide for Interior Designers

By Pearl Collective | 0

These days, even clients who rely more on referrals or word-of-mouth when selecting a designer spend some time online. They scan project images and scope out local firms, whether it’s…

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Are Your Clients Opening Your Email Newsletter?

By Drue Lawlor | 0

If you have an email newsletter, do your clients open it? How can you create interest and increase the open rate – and even better – the engagement rate? Newsletters…

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Why You Shouldn’t DIY Your Marketing

By Pearl Collective | 0

We all know the reasons why some consumers prefer to attempt to do their own home improvements. It’s less expensive. They can do it at their own pace and on…

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Not Everyone Knows About You – And That’s Okay

By Pearl Collective | 0

With everyone resorting to digital marketing these days, how can a designer stand out against the competition?  That’s the question I put to my colleague Ken Lewis, managing partner with…

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Master Your Medium, Then Market

By Gail Doby | 0

When you’re ready to grow your business, how do you find and attract new potential clients? These days, whether from choice or necessity, that usually involves employing some form of…

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Marketing for the Holidays & Beyond in a Covid World

By Drue Lawlor | 0

Now is definitely the time to create interest with your clients in preparation for the holidays and beyond. The conversation can focus on the upcoming holidays but also on how…

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Why Market When You are “Too Busy”

By Drue Lawlor | 0

Photo Credit-Stark Photography Many designers tend to think that marketing is what you do when you “have time”. So often when we are busy we focus on being busy and…

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Comments

  • B meyer on Should Interior Designers Work Without Contracts?
  • tallbox on Are You An Entrepreneur Or Is Interior Design a Hobby?
  • How to Build Lasting Relationships with Clients on What You May Not Know About Problem Solving in Business
  • How to Build Lasting Relationships with Clients on Three Keys to Effective Communication
  • An Attitude of Gratitude Can Help Your Business Grow on The Value of a Referral

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