Soft Marketing Ideas For Challenging Times

Challenging times can also be opportunities. In the words of Jimmy Dean: “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” How are you adjusting your sails? First of all, stay visible – be sure you have something on your website to let people know…

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Planning Your Marketing Strategy

Is your marketing strategy ready for 2020? Do you even have a marketing plan that identifies your marketing strategies? Hopefully, you will accept some advice as you gear up for your 2020 marketing strategies. First of all review and evaluate your marketing efforts in 2019. Make a list and identify which, if any, strategies you…

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Top 10 Marketing Ideas for Interior Designers

Build a professional website Interior design firms rely on their websites to create a great first impression. Your website content is your chance to show potential clients your work and what they can expect from you as a designer. Secure your domain name for your website from a reliable web host. Create a domain name…

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Understanding your Marketing ROI

Marketing ROI

At the most basic level, return-on-investment or ROI compares the amount of money you spend on a marketing campaign with the amount of revenue you gain from it. And this can prove to be quite tricky, so we’ve compiled a few tips on understanding your marketing ROI. One of the first steps in tracking ROI…

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What is your Value Proposition?

Photo Credit: DesiLu I talk a lot about marketing, but when I talk to designers, many of them don’t really know what I am talking about…specifically. When I interview designers on my podcast, I often get: “We don’t really spend any money on marketing.” To which I respond: “So you don’t have a website? No…

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Getting Published — Is It Important?

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Photo Credit: Katie Klein The next best thing to experiencing great interior design is viewing images of great interior design. We all know those images don’t tell the whole story about the spaces we create. They may even give a false impression…

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Should TV be in Your Marketing Mix?

When George to the Rescue contacted me to do a segment for their TV show I was very flattered and excited but had some immediate reservations. Was the show in line with my target audience? (No) Will it bring me clients? (Probably not) How much time will it take from existing clients? (Probably too much)…

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ABM: Always Be Marketing

I’m not the first person to use this acronym, but it is one I talk a lot about. In my opinion, the most common reason businesses fail is by not acquiring enough incoming sales. I’m not saying marketing solves all problems (just ask Gail), but it does cover a multitude of sins in your business.…

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Podcasting: The New PR

By Nick May Owner at Walls By Design and Podcast Host at The Chaise Lounge In the digital age we are now living in, PR no longer solely consists of mentions on the radio or television, a spot in a newspaper or magazine, press releases or events. We can now swiftly use social media, and…

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Digital Content for your Landing Page: Image and Video

When you enter a website, what’s the first thing you see? Is there a video catching your attention? Does the business tell you what they offer? When people find your site, first impressions are important to consider – that’s often the first opportunity to communicate your brand. In a matter of seconds, people will leave…

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